Customer retention is one of the most essential aspects of running an aesthetics business. Sadly, this element is often overlooked because of the focus on acquiring new customers to keep…

Balancing originality and affordability when coming up with marketing campaigns can be very challenging. Though you can really save from recycling promotions and marketing strategies, customers might get fed up…

Reputation takes time to build and maintain but only takes a second to lose. Having a good reputation means having a great credibility which is advantageous in many ways, especially…

Media crises can happen whether you are a diligent business owner or a famous celebrity. In today’s world of tweets that take seconds to write, but have resounding effects –…

Do you have a hard time speaking in front of lots of people? Is public speaking on your hate list? I totally understand if you answered yes to both questions…

What comes to your mind when you hear the word ‘branding’? Visual identity or logos are what you will see in my thought bubble. But what is branding really and…

The New Year often brings drastic changes. After the left-overs of the holiday period, patients often consider this as a perfect time to fulfill their resolutions by rejuvenating their looks.…