CLIENT CASE STUDY: CYNOSURE & GEORGIA TOFFOLO

CREATING AN AUTHENTIC CELEBRITY PARTNERSHIP

The brief: The Cynosure Potenza is a bespoke microneedling and radiofrequency treatment that can effectively treat acne scars and active acne. They wanted to build an authentic partnership with a celebrity who openly suffered with acne and had a loyal follower base, particularly on Instagram where a visual story could be shared. KPR’s goal was to build a key celebrity partnership that would demonstrate Cynosure Potenza’s innovative and effective technology and raise brand awareness amongst their target audiences across social media and in mainstream consumer press.

CAMPAIGN ACTIVITY & RESULTS

Kendrick PR negotiated and delivered an exclusive partnership with TV star Georgia Toffolo. Georgia has been treating her acne scars and active acne with a course of CynoSure Potenza treatments at the NEO Health Clinic (152 Harley Street), and is sharing the results with her 1.7M Instagram followers. So far the KPR team have:

Secured impressive media coverage including MailOnline, OK! and The Sun with a combined audience reach of 467 million and a domain authority of 89. The articles achieved 77 engagements and 505K estimated direct views.
The articles included backlinks to the 152 Clinic website, helping to drive direct traffic referrals
Delivered an 11% increase in the 152 Clinic Instagram followers within a week after Georgia’s first post, her second post delivered over 30% more followers vs. initial levels.
Increased 152 Clinic web traffic by an amazing 43% vs. previous month
Increased enquiries and bookings for Potenza
Further coverage is anticipated following Georgia’s final treatment and reveal of the before / afters

CLIENT QUOTE

“This long-term partnership continues to bear fruit across the months and has been so successful that the celebrity team have requested to extend the activity! Watch this space for further updates…”

BOOK YOUR DISCOVERY CALL WITH OUR EXPERT TEAM

We have strategically delivered results for our industry’s most innovative brands and clinics such as CynoSure, Galderma, Medik8 and Altrient – and we’d love to support your brand.

Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.