CLIENT CASE STUDY: CYNOSURE & GEORGIA TOFFOLO
CREATING AN AUTHENTIC CELEBRITY PARTNERSHIP
The brief: The Cynosure Potenza is a bespoke microneedling and radiofrequency treatment that can effectively treat acne scars and active acne. They wanted to build an authentic partnership with a celebrity who openly suffered with acne and had a loyal follower base, particularly on Instagram where a visual story could be shared. KPR’s goal was to build a key celebrity partnership that would demonstrate Cynosure Potenza’s innovative and effective technology and raise brand awareness amongst their target audiences across social media and in mainstream consumer press.
CAMPAIGN ACTIVITY & RESULTS
Kendrick PR negotiated and delivered an exclusive partnership with TV star Georgia Toffolo. Georgia has been treating her acne scars and active acne with a course of CynoSure Potenza treatments at the NEO Health Clinic (152 Harley Street), and is sharing the results with her 1.7M Instagram followers. So far the KPR team have:
- Secured impressive media coverage including MailOnline, OK! and The Sun with a combined audience reach of 467 million and a domain authority of 89. The articles achieved 77 engagements and 505K estimated direct views.
- The articles included backlinks to the 152 Clinic website, helping to drive direct traffic referrals
- Delivered an 11% increase in the 152 Clinic Instagram followers within a week after Georgia’s first post, her second post delivered over 30% more followers vs. initial levels.
- Increased 152 Clinic web traffic by an amazing 43% vs. previous month
- Increased enquiries and bookings for Potenza
- Further coverage is anticipated following Georgia’s final treatment and reveal of the before / afters
“This long-term partnership continues to bear fruit across the months and has been so successful that the celebrity team have requested to extend the activity! Watch this space for further updates…”
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