Client Case Study: The Private Clinic of Harley Street
THE PRIVATE CLINIC OF HARLEY STREET: ESTABLISHING MARKET LEADERSHIP
The brief: Position a regional clinic group as a market leader in innovative cosmetic surgery trends and practices. As existing player in the London region, our ultimate goal was to revitalise press awareness and enhance media relationships for The Private Clinic of Harley Street to establish market leadership and acquire new patients.
CAMPAIGN ACTIVITY & RESULTS
We devised a compelling PR campaign strategy to engage key media, press and industry authorities. Our approach utilised the clinic’s database to unearth real consumer voices, thoughts and feedback, and harness these into headline worthy trends. Our team:
- Created a ‘2020 Cosmetic Trends” patient survey and utilised the results to publish a comprehensive media report full of unique insights and trends.
- Launched the report to press and industry commentators at an exclusive panel event, hosted by Dr Tracy Mountford, Mr Adrian Richards, and Beauty Editor Olivia Falcon
- Invited and hosted 18 journalists from key publications ( incl. GHK, Red, Cosmo, Daily Mail, Stylist, Refinery29, Get the Gloss, Vogue Arabia, Harpers & Glamour)
- Secured two dedicated articles within 48hrs (Get the Gloss & Daily Mail), with high-value linkbacks to the clinic for SEO
- Generated ongoing coverage across numerous digital platforms for several months
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
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