CLIENT CASE STUDY: CYNOSURE
CREATING CONETNT & CAPTURING ATTENTION FOR CYNOSURE, LONG-TERM
The brief: Cynosure are a leading energy based device manufacturer, with a portfolio of top-tier devices and a fast-paced marketing calendar, requiring agility and quick response to briefs. Despite a high-tech portfolio, Cynosure lack a strong bank of KOLs and have a smaller UK market share. Budgets are often changed, with consumer activities pivoted towards internal comms focuses, with short deadlines, and requiring a creative lens.
CAMPAIGN ACTIVITY & RESULTS
KPR support internal marketing initiatives and provide both B2B and B2C PR support for product launches and ongoing brand awareness, creating bespoke plans to cater to fast changing needs and objectives. Working to create additional consumer interest angles from corporate and internal directives. Our work has seen us:
- Launch SculpSure, StimSure, Potenza and Pico PRO to B2B and B2C via engaging clinic events
- Leverage existing clinic locations to create interactive and intimate device masterclasses, recently partnering with 111 Harley Street
- Create noise around a new London HQ with key industry authorities in attendance including Dija Ayodele & Alice Hart Davis
- Create angles around Cynosure’s purpose-led mission statement, turning the internal HQ opening and CEO visit into a filmed influencer panel event for employees, whereby we announced a charity partnership with the Katie Piper Foundation, and ensured piece to camera content was captured for re-purposing
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as CynoSure, Dr Benji Dhillon, The Private Clinic, Medik8 and Altrient – and we’d love to support your brand.
Reputation is key when it comes to PR; our powerful collection of case studies and testimonials demonstrates our expertise and influence in the beauty and aesthetic industries – we know them and they know us! Please do get in touch to discuss our flexible range of PR partnership options and services.
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