CLIENT CASE STUDY: GALDERMA
BUILDING B2B BRAND AWARENESS AND DRIVING PRACTITIONER EDUCATION
The brief: Galderma is a powerhouse brand in aesthetics and Kendrick PR were tasked with ongoing profiling, management and development of established brands in their portfolio: Azzalure toxin, Restylane dermal fillers, Sculptra – as well as the upcoming launch of the new toxin Alluzience. They needed a bespoke B2B focused PR strategy to refresh and grow the Galderma profile and elevate it’s influence amongst practitioners in the UK aesthetics industry.
CAMPAIGN ACTIVITY & RESULTS
KPR’s approach focused on substantial trade media educational content, congress profiling and strategic media partnerships to build B2B brand awareness and drive practitioner education. Our team:
- Managed media partnerships with the Aesthetics Journal and Tatler magazine, and worked seamlessly with creative, marketing and publications planning agencies
- Secured 127 articles in B2B press with a reach of over 1.36m readers
- Organised 10 trade and consumer press advertorials
- Planned, scripted, and executed 4 B2B webinars – including all KOL briefing, liaison, filming and management of approvals – alongside publication on industry platforms
- Managed 2 social media takeovers managed, including KOL spokespeople prep, briefing and management – earning 784 shares on social media
- Executed a number of corporate reputation projects, including the 25th anniversary of Restylane and issues management on supply chain issues.
- Supported at B2B and B2C congresses – (ACE, CCR, Beauty Uncovered) including speaker management, symposia and onsite events profiling
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We have strategically delivered results for our industry’s most innovative brands, such as CynoSure, Decléor, Medik8, Altrient and Galderma – and we’d love to support your brand.CONTACT US