Client Case Study: Medik8
DELIVERING MEDIK8’S MOST SUCCESSFUL LAUNCH EVER
The brief: Launch a new 12-week professional treatment programme available at Medik8 clinics to press and consumers. Our ultimate goal was to differentiate this programme from similar offerings amongst key competitor cosmeceutical brands to not only drive sales but ensure our client stood out in a competitive marketplace to attract their target audience.
CAMPAIGN ACTIVITY & RESULTS
We devised a unique campaign strategy that went over and above the simple WHAT of the offering (i.e. the combination of peels and skincare), we creatively tackled the angles of WHO and the HOW to identify compelling ways to present their new service. Our team:
- Planned an innovative and interactive ‘Skincare Speed-Dating with the Experts’ event for press, influencers and industry voices to educate on their ideal routine and profile the new brand offering.
- Invited and hosted 71 attendees across press, influencers, and key industry authorities.
- Organised and invited guests to enjoy 1:1 consults with top dermatologist Dr Justine Kluk and brand founder, Dan Isaacs
- Generated an immediate social buzz (80% of attendees posted on social media)
- Secured 12 dedicated articles across digital and print
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.GET IN TOUCH