Client Case Study: Skinceuticals
SKINCEUTICALS: REVAMP & RELAUNCH A SCIENTIFIC BRAND
The brief: Relaunch the Skinceuticals brand to elevate their scientific credentials and revamp their trade PR presence. Our ultimate goal was to secure scientific leadership profiling opportunities in print, online and congress settings to raise awareness of their brand and products. In addition, Kendrick PR also launched multiple new B2B products inline with their new brand image.
CAMPAIGN ACTIVITY & RESULTS
We devised a high-impact, multifaceted trade PR strategy to elevate their scientific credentials at a brand and product level. Our team:
- Successfully launched seven new B2B products
- Developed bespoke trade media materials for each new product
- Created regular trade media advertorials to profile scientific credentials and support new product launches
- Profiled key products as finalists in six industry award categories
- Planned and delivered scientific presentations, product demonstrations and KOL leadership at all aesthetic industry congresses
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