CLIENT CASE STUDY: ENDOSPHERES
RE-LAUNCHING ENDOSPHERES IN THE COMPETITIVE BODY-SHAPING DEVICE CATEGORY
The brief: With no NPD (new product development) or PR support for some time, brand awareness for established body-shaping brand Endospheres had stagnated – they appointed Kendrick PR to help relaunch and reinvigorate their tired brand within the highly competitive body-shaping device category. We needed to devise a creative PR strategy to win new press, influencer, and VIP fans, secure key media coverage, and drive products sales and trials within target clinics.
CAMPAIGN ACTIVITY & RESULTS
Kendrick PR created a bespoke press programme which had Endospheres credibility and results at its core. Our team:
- Secured Tatler listed “Body Doctor” Dr Galyna Seleznya to act as Endospheres new KOL brand ambassador to lend credibility and support. The 6 month contract included: clinic placements/trials for three devices, a press event and treatment outputs – a high value proposition for the brand.
- Planned a press launch event hosted by body contouring expert Dr Galyna, with opportunities for live demos and treatment trials thereafter.
- Invited and hosted 24 press and influencer followed by 10 x 1:1 sessions.
- Secured 34 social media posts to an audience of over 1m followers, and over 14k post views.
- Provided comprehensive press office support – pitching various angles to press, alongside targeted treatment trials to support social coverage and editorial inclusions.
- Secured coverage in 53 articles in the first month of activation with an audience of 5.92m.
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as Endospheres, CynoSure, The Private Clinic, Medik8 and Altrient – and we’d love to support your brand.
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