It’s no longer just celebrities who have the power to influence the products and brands we want and buy. Since the 2010’s, social media platforms from Instagram to TikTok are…
Read MoreJune 21, 2022
How To Develop an Influencer Marketing Strategy
May 26, 2022
Beauty PR Essentials: Building Media Relations
Strong media relations are at the core of every successful PR strategy and help to underpin a good brand reputation in the aesthetics, beauty, and wellness industries. Media relationships can…
Read MoreMay 3, 2022
Key Opinion Leaders in the Aesthetics & Beauty Industry
Within the aesthetics, beauty, and wellness industries, many brands look to Key Opinion Leaders (KOLs) to create awareness of their products and services - and even to shape their future…
Read MoreMarch 30, 2022
Beauty PR Essentials: Hiring A PR Agency
Hiring a PR agency is an important step in any growing business and appointing the right PR agency is critical within the hyper-competitive beauty, aesthetics, and wellness industries. With the…
Read MoreFebruary 22, 2022
The Benefits of Customer Education Marketing within Aesthetics & Beauty
Customer education marketing is an effective sales tool to attract and retain customers within the aesthetics, beauty, and wellness industry. Just consider - imparting your knowledge, skills, advice, attitudes etc…
Read MoreJanuary 13, 2022
Beauty PR Essentials: Key Opinion Leaders Vs Influencers
There is some debate in the aesthetics and beauty industry as to whether a key opinion (KOL) is the same as an influencer, after all both are capable of influencing…
Read MoreDecember 9, 2021
HOW TO PITCH YOURSELF & YOUR AESTHETIC CLINIC
Pitching your business is a common requirement, and often a daunting task, amongst clinic owners, aestheticians and entrepreneurs in aesthetics, beauty, or wellness. Knowing how to pitch, make it compelling…
Read MoreNovember 9, 2021
HOW TO ENTER AWARDS FOR BEAUTY AND WELLNESS BRANDS
In a competitive industry, such as aesthetics and beauty, brands are constantly fighting for more visibility amongst their target customers and to stand out from their competition. Associating your brand,…
Read MoreOctober 5, 2021
HOW TO PLAN A PR LAUNCH EVENT
A PR launch day is the perfect tool to get press, influencers, and industry leaders talking about your new brand or product. They are so much more engaging than a…
Read MoreAugust 26, 2021
BEAUTY PR ESSENTIALS: DEVELOPING YOUR USP
Why should customers choose YOU? What’s your brand’s USP? The aesthetics, beauty and wellness markets are super competitive, and consumers and businesses are faced with an overwhelming amount of choice…
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