CLIENT CASE STUDY: SK:N CLINICS & HARLEY MEDICAL GROUP
SK:N CLINICS & HARLEY MEDICAL GROUP: ATTAINING A MARKET LEADING POSITION
The brief: Kendrick PR are working with sk:n Clinics and Harley Medical Group to grow their clinics to become the most recognised in the industry, for both traditional press and influencers. Kendrick PR are also positioning both sk:n and HMG as market leaders across dermatology, aesthetic medicine and cosmetic.
CAMPAIGN ACTIVITY & RESULTS
We began by pitching sk:n Clinics to press for expert commentary opportunities and invited them for clinic treatments to help maximise clinic awareness and build strong relationships. With HMG, we utilised case study requests and KOL commentary for pitching across both editorial and trade titles. We also held an ‘Access All Areas’ day, allowing press the opportunity for a 1:1 interview session with sk:n and HMG’s KOL’s, to generate future editorial coverage. Our team:
- Secured over 82 pieces of coverage across both traditional editorial publications and social channels.
- Editorial coverage included the likes of SheerLuxe, Cosmopolitan, The Independent, Woman & Home, Aesthetic Medicine, Stylist & The Sun, total reach of 6.9 billion.
- Planned and executed press 1:1 days with sk:n & HMG KOL’s to discuss all things cosmetic surgery, the latest trends, aesthetic treatments and debunking myths within the industry. Publications in attendance included; Aesthetic Medicine, Professional Beauty, Buzzfeed and HELLO!
- Secured successful advertorial opportunity with HELLO! Aesthetic Guide, featuring dedicated articles and expert commentary from KOL’s across print, digital and socials
BOOK YOUR DISCOVERY
We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Clinic at Holland Park, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.
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