CLIENT CASE STUDY: D THOMAS CLINIC
SOLIDIFYING THE REPUTATION OF THE QUEEN OF LASERS, DEBBIE THOMAS
The brief: Kendrick PR worked with Debbie Thomas of D. Thomas Clinic for over six years, our key task in this period was to build on her laser specialism and solidify this position against other London clinics and amongst the press. The clinic marketplace was and is crowded, many London clinics struggle to differentiate their offering and stand out from the competition. However, we built Debbie’s reputation from leading facialist to A-lister GO-TO, and the London ‘queen of lasers’ thanks to her phenomenal expertise in this area.
CAMPAIGN ACTIVITY & RESULTS
Our innovative PR strategy ensured that Debbie’s reputation for laser knowledge and expertise stood out and focused on delivering a regular flow of press coverage and celebrity introductions. Our team:
- Implemented a strong press office campaign to carve out Debbie’s niche as the Queen of Lasers securing media coverage and celebrity introductions.
- Planned and hosted a Laser 101 Masterclass at the exclusive Groucho Club to engage guests with Debbie’s laser knowledge and expertise: outlining the different lasers for skin rejuvenation and their uses.
- Secured 33 attendees from top tier publications such as Stylist, Harper’s Bazaar, VOGUE and more, leading to high-quality editorial coverage across multiple outlets including several full-page features.
- Invited press guests to secure a 1:1 interview with Debbie
- Facilitated x5 follow up appointments with target journalists and Debbie for an expert interview and a treatment.
- In 2020-2021, KPR secured over 150 pieces of coverage with a reach of 938M – including Vogue, Glamour, Harper’s, The Tatler Guide and the Daily Mail.
BOOK YOUR DISCOVERY CALL
We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as D. Thomas, Mortar & Milk, ALLEL, The Clinic at Holland Park, The Private Clinic, The Cavendish Clinic, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.CONTACT US