CLIENT CASE STUDY: DR BIBI GHALAIE
TALENT MANAGEMENT FOR EXPERT INJECTOR, DR BIBI GHALAIE
The brief: Dr Bibi Ghalaie was the lead injector for the British Aesthetics clinic and a relative newcomer in the highly competitive aesthetic industry ready to build her profile as an expert industry commentator. Dr Bibi appoined Kendrick PR to help elevate her profile as an expert injector, facilitate strong media relationships and secure premium brand partnership opportunities. Later in our relationship Dr Bibi branched out on her own clinic, away from British Aesthetics, and our PR support continued.
CAMPAIGN ACTIVITY & RESULTS
As press often take time to ‘warm up’ to a new expert injector, we focused Dr Bibi’s talent management strategy on building lasting relationships with key media contacts. Our team:
- Advised Dr Bibi to focus on the under eye/tear trough area as a specialism to help differentiate her among press, and reflect her clinical expertise.
- Delivered a successful press office programme helping Dr Bibi become a media favourite with regular features across national titles and luxury women’s media.
- Secured 41 dedicated articles in the first 6 months, focusing on expert quotes and treatment launches – delivering over 375K views and a significant increase in clinic bookings.
- Negotiated 2 paid KOL spokesperson media campaigns x2 household name skincare brands (Medik8, Decléor)
- Secured 2 podcast spotlight features on episodes for Sheerluxe and The Big Move.
- Secured recurring editorial features across many other print and digital titles such as Get the Gloss, Sheerluxe and Harper’s Bazaar.
BOOK YOUR DISCOVERY CALL
We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as Dr Bibi Ghalaie, ALLEL, Michaella Bolder, Dr. Sharon Wong, Dr. Stefanie Williams, and Medik8 – and we’d love to support your brand.CONTACT US