It’s no longer just celebrities who have the power to influence the products and brands we want and buy. Since the 2010’s, social media platforms from Instagram to TikTok are…
Once beauty brands get to a certain size and level of success, they often consider appointing a brand ambassador to further support the growth of their brand, sales, and customer…
A BEGINNER’S GUIDE TO WORKING SUCCESSFULLY WITH BEAUTY INFLUENCERS
You’ve probably heard a lot about influencer marketing, it’s a hot topic in the beauty industry and there are a lot of positive and a few negative stories that we…
How To Use Social Media Personalities To Influence Your Brand Reputation
In the digital landscape, great content is king - but its easy for marketing efforts to fall into the same old traps. In 2020, consumers have grown ruthlessly aware of…
The rise of social media In the modern world, the presence of social media is almost inescapable. From its origins as a way of conversing online, those ahead of the…