It’s no longer just celebrities who have the power to influence the products and brands we want and buy. Since the 2010’s, social media platforms from Instagram to TikTok are…
Read MoreJune 21, 2022
How To Develop an Influencer Marketing Strategy
March 2, 2021
BEAUTY PR ESSENTIALS: THE BRAND AMBASSADOR ROLE
Once beauty brands get to a certain size and level of success, they often consider appointing a brand ambassador to further support the growth of their brand, sales, and customer…
Read MoreNovember 17, 2020
A BEGINNER’S GUIDE TO WORKING SUCCESSFULLY WITH BEAUTY INFLUENCERS
You’ve probably heard a lot about influencer marketing, it’s a hot topic in the beauty industry and there are a lot of positive and a few negative stories that we…
Read MoreFebruary 18, 2020
How To Use Social Media Personalities To Influence Your Brand Reputation
In the digital landscape, great content is king - but its easy for marketing efforts to fall into the same old traps. In 2020, consumers have grown ruthlessly aware of…
Read MoreNovember 15, 2019
My Top Tips For Social Media Engagement
The rise of social media In the modern world, the presence of social media is almost inescapable. From its origins as a way of conversing online, those ahead of the…
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