Author: Julia Kendrick
In the aesthetics industry, a day well spent is one where we network and learn! I always make the effort to attend our industry’s important events so that I can engage with and expand my network, learn about new trends, discover the latest treatment and product innovations, reconnect with old colleagues, and of course, to feel inspired!
My first expert speaker session of 2024 was at Aesthetics ACE congress in March at the Business Design Centre London. ACE is one of the key industry events of the year and I was honoured be invited by our Kendrick PR client and leading global aesthetics company, Sinclair. I also spoke on an expert panel within the Business Track about the importance of building media relationships – one of my favourite topics! I’ve spoken at ACE every year since 2016 and it’s always a highlight in my expert speaker diary.
What is ACE?
ACE is the UK’s leading event for non-surgical aesthetic professionals and is attended by over 2,500 industry colleagues keen to expand their knowledge and discover latest trends and innovations in aesthetics. This two day event brings bring together all the top pharmaceutical, services and solutions, device and skincare companies and offers delegates a world-class educational programme and fantastic networking opportunities.
There was a huge free educational programme on offer across five clinical conferences including the Innovation Stage and Masterclass Agenda, each were hosted by the highest skilled KOLs from the top companies in aesthetics. The exhibition area featured over 80 leading companies showcasing the very latest aesthetic technology making ACE the perfect place for our community to come together to source the newest products and information for their clinics.
My session on “The importance of case studies”
With such an extensive educational programme on offer, it was a privilege to present on the Sinclair booth to customers and staff about the importance of case studies for clinic PR and marketing.
During my 30-minute session, I discussed why clinics and practitioners build case studies, where they can be used, key mistakes to avoid, and how to create captivating case studies to attract your target audiences. Case studies are a valuable PR and marketing tool and are a great way for brands to demonstrate their expertise, build trust and standout in our highly-competitive aesthetics industry. It was an engaging and interactive session, and I enjoyed answering practitioner’s questions about how to develop and use these vital marketing tools.
In addition to my solo presentation, I was invited to speak on a panel of PR experts on the importance of building media relationships, and how to leverage these for your profile and business success. It was an honour to join this panel alongside Rebecca Lee and Lianne Sykes, who brought differing perspectives and insights to the discussions.
Aesthetics Awards 2024
The Aesthetics Awards are hosted on the same weekend as ACE so on the evening of the 16th March, team Kendrick PR attended the glitzy event at Grosvenor house and were delighted to win Highly Commended once again! We were thrilled to be recognised at the Aesthetics Awards for our work in supporting clinics and brands in their PR, marketing, and profiling. Many thanks to all who voted for us: as the only PR agency to be recognised at this prestigious event, Kendrick PR are hugely proud to lead the way in our industry.
Do you need an expert speaker on aesthetics & beauty for your upcoming event?
Julia Kendrick is an award-winning business strategy and communications expert with over 20 years’ experience. In 2018 she launched Kendrick PR – a full-service B2B and B2C specialist PR agency, working on the UKs’ leading brands and innovative startups across the aesthetics, advanced beauty and wellbeing industries. She is a seasoned aesthetic industry speaker, author and trainer and throughout her career she has delivered engaging business-focused presentations and joined expert panels on various aspects of PR and marketing.
Julia’s expert speaker experience spans multiple industry conferences, as well as customer events, press briefings and podcasts. She has spoken at ACE every year since 2016, and she is regularly invited to speak at other conferences, including Aesthetic Medicine Live, FACE, CCR, CUCF, and SMART Ideas. Julia has run informative, bespoke customer education sessions for brands – focusing on how clinics can raise their profiles using PR and marketing, and how new device launches can support customer demand and reputation management.
Are you hosting an aesthetics or beauty event in 2024? An expert speaker can add an exciting dimension and really engage audiences with your brand and event. Please email julia@kendrickpr.uk to discuss how I could support you with a bespoke presentation or workshop for your delegates.