September 2, 2024

8 Tips to navigate a PR crisis

Author: Julia Kendrick Whether it’s a PR crisis, a PR nightmare or a PR catastrophe – the bottom line is that you don’t want you, or your brand to find…

August 2, 2024

A Beginner’s Guide to Aesthetic Clinic Marketing & PR

Author: Julia Kendrick A great aesthetic clinic marketing and PR strategy has the power to differentiate against competitors whilst attracting and retaining clients to ensure long-term success. It’s an essential…

July 8, 2024

Media Interview Pitfalls: 12 Classic Mistakes to Avoid

Author: Julia Kendrick If you are, or aspiring to be, a spokesperson or ‘Key Opinion Leader’ in the aesthetics, beauty and wellness industries - then the chances are high that…

June 10, 2024

10 Ways to Build Customer Loyalty

Author: Julia Kendrick First impressions are said to last, but when it comes to your business it’s often second impressions which truly count, particularly in the aesthetics, beauty and wellness…

May 7, 2024

Beauty PR Essentials: The Value of Target Audience Personas

Author: Julia Kendrick Customers and their needs and motivations lie at centre of every business in the aesthetics, beauty and wellbeing industries. A solid understanding of your target customers, alongside…

April 2, 2024

Speaking at the ACE Conference 2024

Author: Julia Kendrick In the aesthetics industry, a day well spent is one where we network and learn! I always make the effort to attend our industry’s important events so…

March 6, 2024

How to build a strong beauty brand in 7 steps

Author: Julia Kendrick In the aesthetics, beauty and wellbeing industries, it’s only strong brands which survive and thrive as competition between clinics, products and brands is fierce. At Kendrick PR,…

February 5, 2024

Beauty PR Essentials: 10 steps to write an award-winning entry

Author: Julia Kendrick As a brand or clinic owner in the aesthetics, beauty and wellness industry you are probably often looking for new ways to help your brand standout and…

January 2, 2024

6 Ways to Make Your Skincare Brand Standout In 2024

Author: Julia Kendrick The global beauty industry – defined as skincare, fragrance, makeup and haircare – is worth over $430 billion and is predicted to reach $580 billion in 2027.…

December 4, 2023

Speaking at CCR London 2023

Julia Kendrick and friends at CCR London

Author: Julia Kendrick Our industry is evolving at a rapid pace and every aesthetics business, brand or practitioner needs to keep up with the latest treatment and product trends. Events…