Marketing Archives - Kendrick PR
October 21, 2026

If You Want Coverage Before New Year, You Should Be Pitching Now

If you're a clinic owner or brand hoping for press coverage in the run-up to New Year, here's the slightly awkward news: most of it is being commissioned right now.Monthly…
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October 7, 2026

When ‘Medical-Grade’ Stops Meaning Anything: Responsible Claims in Aesthetics Marketing

An uncomfortable truth about working in aesthetics communications: the most viewed content in this industry is often the least responsible, and the language used to sell products and treatments is…
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September 30, 2026

Three Things to Have Ready Before You Brief a PR Agency

Every PR relationship starts with a briefing conversation, and the quality of that conversation tends to predict the quality of everything that follows. Over nearly two decades of client meetings,…
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August 2, 2024

A Beginner’s Guide to Aesthetic Clinic Marketing & PR

THE KENDRICK PR TEAM
Author: Julia Kendrick A great aesthetic clinic marketing and PR strategy has the power to differentiate against competitors whilst attracting and retaining clients to ensure long-term success. It’s an essential…
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June 10, 2024

10 Ways to Build Customer Loyalty

Julia Kendrick presenting to her team
Author: Julia Kendrick First impressions are said to last, but when it comes to your business it’s often second impressions which truly count, particularly in the aesthetics, beauty and wellness…
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May 7, 2024

Beauty PR Essentials: The Value of Target Audience Personas

Julia Kendrick writing at her laptop
Author: Julia Kendrick Customers and their needs and motivations lie at centre of every business in the aesthetics, beauty and wellbeing industries. A solid understanding of your target customers, alongside…
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February 22, 2022

The Benefits of Customer Education Marketing within Aesthetics & Beauty

customer education marketing conversation
Customer education marketing is an effective sales tool to attract and retain customers within the aesthetics, beauty, and wellness industry. Just consider - imparting your knowledge, skills, advice, attitudes etc…
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July 5, 2021

10 CLINIC & SALON MARKETING IDEAS TO BOOST YOUR BUSINESS

salon marketing ideas and tips
Whether you are the manager or owner of a beauty salon, aesthetic clinic, or wellness centre ensuring that your business has a steady stream of bookings from new and loyal…
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May 24, 2021

BEAUTY PR ESSENTIALS: THE DIFFERENCE BETWEEN PR AND MARKETING

The difference between PR and Marketing
During the early stages of a client partnership we are often asked “what is the difference between PR and marketing?” and “does my beauty brand need to invest in PR…
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February 18, 2020

How To Use Social Media Personalities To Influence Your Brand Reputation

In the digital landscape, great content is king - but it’s easy for marketing efforts to fall into the same old traps. In 2020, consumers have grown ruthlessly aware of…
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