A beauty PR agency builds and protects your reputation in the media and with the audiences that matter to you. At Kendrick PR that means securing editorial coverage, positioning your experts as trusted voices, managing product launches and events, and shaping how your brand is seen across press, digital and social. We specialise in beauty, aesthetics, skincare and wellness, so we understand both the commercial goals and the clinical sensitivities of the sector.
BEAUTY PR FAQs
BEAUTY PR FREQUENTLY ASKED QUESTIONS
At Kendrick PR, we are often presented with a similar set of questions about beauty PR such as what actually is it and where do we start? Below we answer your frequently asked questions to clearly explain the fundamentals of beauty PR.
Advertising is space you pay for and control. PR is earned: coverage, expert commentary and third-party endorsement that carry more weight because a journalist or editor has chosen to feature you. The two work well together, but PR tends to build the longer-term trust and authority that drive referrals in our sector.
It depends on your goals and the level of support you need. We offer monthly retainers (our press office model), fixed-fee consultancy packages, talent management and one-off project support. Our press office retainer starts from a baseline of £3,000 per month. We’ll always recommend the right level of investment for your objectives rather than overselling, and we’re happy to talk through the options on a discovery call. Please browse our partnership options or request to book a discovery call using the contact form at the bottom of this page.
PR is a build, not a switch. Some quick wins are possible early on, particularly reactive press commentary, but meaningful coverage and authority usually develop over three to six months as relationships, storytelling and momentum compound. We set realistic expectations from the start and report on progress throughout.
Yes. Our clients span aesthetic clinics and practitioners, device manufacturers, skincare and cosmetics brands, and wellness businesses. We’re as comfortable profiling an individual doctor or founder as we are launching a product, and we tailor the approach to each.
It can be, if the timing and expectations are right. PR works best when you have something credible to say and the capacity to act on the opportunities it creates. On a discovery call we’ll give you an honest view of whether now is the moment to invest, or whether a lighter, project-based approach would serve you better first. Please request to book a discovery call using the contact form at the bottom of this page.
Our press office retainer works as an extension of your team: ongoing media relations, proactive and reactive press, expert commentary, strategy, campaign planning and regular reporting. The exact mix is tailored to your priorities and you can find our more Press Office Monthly PR Retainer on our dedicated page.
No reputable agency can guarantee specific coverage, because editorial decisions sit with journalists and editors. What we can promise is senior expertise, genuine media relationships and a consistent, strategic approach that gives your brand the best possible chance of being featured, and featured well.
We agree what matters to you at the outset, then report against it. That can include the quality and reach of coverage, share of voice, key message delivery, expert profiling, event outcomes and uplift in enquiries. We focus on outcomes that support your business goals rather than vanity metrics.
Yes. We manage influencer and KOL (Key Opinion Leader) partnerships and offer dedicated talent management, connecting brands with the right faces and facilitating authentic collaborations with a clear, upfront fee structure.
Yes, and it’s one of the reasons clients in this sector choose us. We understand the advertising and medical claims rules that apply to aesthetics, skincare and prescription treatments, and we craft communications that are both compelling and compliant, protecting your reputation as well as building it.
We have long-standing relationships across consumer, national and lifestyle press, digital and broadcast, and the aesthetics and beauty trade. Our Founder, Julia Kendrick, is also regularly invited to speak and contribute as an industry expert, which keeps those connections current.
We’re London based and work with clients across the UK, and we also support international brands entering or growing in the UK market. Much of our work is delivered remotely, so location is rarely a barrier.
Yes. Alongside retained work we offer project support and consultancy for specific launches, events or campaigns. It’s a good way to work together on a defined brief, and many project clients go on to a longer-term partnership. Please browse our partnership options.
It starts with a complimentary discovery call. We’ll talk through your goals, challenges and timing, then follow up with an honest view of how we can help and what it would involve. You can request to book your discovery call via the contact form below.
