July 2019 - Kendrick PR
July 29, 2019

Is There Too Much Botox in the Miss England Contest?

In recent years, the market for aesthetics procedures has shifted dramatically. Previously, aesthetic treatments were the realm of an older generation, looking to regain a more youthful appearance. However, this is no longer strictly the case, with more and more young people opting to alter their appearance in the quest for beauty. The rise of social media and celebrity culture has normalised a very specific, idealised appearance: plump-lipped, round-cheeked, and strong jawed.

Aesthetics and Self-Confidence

Whilst there is certainly nothing wrong with seeking to correct aesthetic insecurities that may be affecting your self-confidence, for many, the rise in young people, particularly women, looking to adjust their appearance is shocking. Whilst undergoing aesthetic procedures may help some feel more confident in their looks, unfortunately, it has a detrimental effect on others, who may feel pressured into similarly seeking treatment. Such is the popularity of treatments such as Botox® and dermal fillers in younger patients, the organisers of the Miss England beauty pageant have spoken out on the influx of young entrants who have undergone such procedures in order to progress through the competition.

Championing Natural Beauty

In response to these aesthetic trends, the Miss England organisers have expressed their shock at the situation, and added a new round to the proceeding. In the new round, contestants are required to bare their face and go completely makeup-free, promoting body positivity and natural beauty. Responding to criticism that, like social media pressures, the Miss England pageant sets an unhealthy standard of beauty and criticising the bodies of young women, entrants to 2019’s contest were required to submit a photograph of themselves, sans makeup, filters, or editing. In an attempt to curb the number of young women who turn to cosmetic enhancement, the winner of the bare-faced round will be awarded a place in the top 20 contestants, fast-tracking through the competition process.

Speaking about these changes, Miss England director Angie Beasley said: “Recently we have been shocked to see Miss England contestants as young as 19 undergoing lip filler treatments and even Botox, and so many entering with full faces of thick makeup covering their natural beauty. We tell the girls they don’t need fillers, fake eyelashes and tattooed brows to enter our contest, but it just shows what a damaging effect edited social media images can have on young women’s self-esteem and mental health.”

At Kendrick PR, we believe that whilst the aesthetic industry can do wonders, all practitioners have a duty of care to their patients. The importance of body dysmorphia training, proper consultations and medical redress is vital to raising standards and securing safe and effective procedures for all patients.

For more information about how we work with the top aesthetic brands and practitioners, or if you’re looking to discuss PR representation, please don’t hesitate to get in touch.

July 26, 2019

Is Social Media Responsible for the Rise of the Aesthetics Industry?

We all have insecurities we’d like to correct and with the rise of social media, and particularly the popularity of selfie sharing, it’s all too easy to be hyper-critical of how you appear in your latest post. Fortunately, most photo-sharing apps such as Snapchat or Instagram come equipped to help, allowing users to conceal their insecurities using easy-to-use filters. Given the simplicity in which these apps can help users look and feel fantastic, it’s no surprise that recent research by Johns Hopkins University has found a strong link between social media users and the desire to undergo cosmetic enhancements or plastic surgery.

Selfies and Self Confidence

Filters can help people achieve the perfect look for their social channels however, for many users, editing facial features can result in feelings of inadequacy when comparing edited snaps to what they see in the mirror. More worryingly, this rise in both social media use and aesthetic enhancement has come at the same time as a rise in mental health disorders, prompting speculation that the three may be interlinked. Research published in JAMA Facial Plastic Surgery has been applauded by experts for highlighting the potential damage photo editing can have on the self-worth of those who use them, and how this provides the perfect breeding ground for deep-rooted insecurity. Last year, another JAMA-published survey found a rise in patients coming to surgeons with their own filtered photos as a reference, further highlighting the prevalence of this issue. With more and more young people chasing an idealised image of themselves, it is down to experienced aesthetics practitioners to help their patients deal with more than a plumped-up pout and line-free forehead.

The Rise of the Aesthetics Industry

It is undeniable that the aesthetics industry has experienced an exciting rise in prevalence over the last few years, and today, is more accessible, affordable, and profitable than ever. Whilst aesthetic enhancement, such as Botox®? and dermal fillers, have previously been linked to those chasing their lost youth, much of the recent industry growth has been driven by a whole different category of patient, with recent reports finding a 28{e442a131e25ab01b06f1090e505c3450b206776ca13ce7bbc157d81da6f3d916} increase in those under the age of 30 undergoing Botox®? procedures between 2010 and 2017, and a further 32{e442a131e25ab01b06f1090e505c3450b206776ca13ce7bbc157d81da6f3d916} in this age category opting for filler.

Despite this growth, the aesthetics industry is largely unregulated, leading to underqualified practitioners routinely performing injectable treatments. However, all practitioners have a duty of care to protect their patients, rather than complying with their every demand. This is essential when it comes to protecting the mental health of patients, helping to build a strong, positive self-image that goes beyond any tweaks that may occur as a result of aesthetics enhancement. Practitioners should always manage client’s expectations from the very beginning, steering them away from their idealistic dream appearance and towards more achievable, realistic aesthetic goals. Whilst it may initially seem counterintuitive to turn away business, taking a patient-centric approach will leave you with a happy, healthy client base who return to your clinic time and time again, knowing that they are in safe hands with a practitioner they can trust.

For more information about reputation management and building a trusted profile, or to speak to a member for the Kendrick PR team, please don’t hesitate to get in touch.

July 24, 2019

CAREER EVOLUTION & STICKING TO YOUR ETHICS WITH JULIA AT KENDRICK PR

Kendrick PR – House of Coco

There’s an immense amount of pressure around becoming an entrepreneur, especially at a young age. Some ‘thought leaders’, like Gary Vee believe that – if you enjoy working within a company, you clearly aren’t a born entrepreneur. Julia Kendrick, founder of Kendrick PR, sees it differently based on her fascinating and engaging career from employee to successful business owner.

Hi Julia, can you give us the elevator pitch? In a nutshell, Kendrick PR is a boutique, bespoke public relations and marketing consultancy; specifically focused on the medical aesthetic, cosmetic surgery and high-end beauty and skincare industries. 

My passion has always been in bringing to life the science behind a product; why it’s new and why it works – this is from my background in health PR. I’m passionate about bringing the educational part of the industry out and only working with brands that meet my rather exceptionally high standards. I’m not into fluff or snake oil!

When did you start running your business, was it always a dream of yours?

Not at all! I’m a typical Taurian; I’m risk averse and never set out to be an entrepreneur – it just worked out this way. I switched from PR agencies to in-house and was happy – but a change in circumstances saw me jump into freelance life in 2015, from which I built up Kendrick PR.

I think there’s sometimes an expectation that wanting to be an entrepreneur from the start (or an early age) is the norm, that you are missing out if you don’t have this innate drive to conquer the world. I think there’s a lot of pressure around age as well, you see teenagers making crazy money on Instagram and YouTube and can feel that you’ve totally missed the boat to carve out your own business or niche offering.

Being an entrepreneur can come at a later stage in your career and from a direction you don’t expect. This was how it was for me; completely out of left field and terrifying when it first happened! It’s important for people to realise that it’s possible that later on in your life, change can come. It can be a hugely positive and inspirational thing.

How do you balance your business / family?

It’s challenging for sure and we often put this pressure on ourselves to be women who ‘have it all’; I think that’s very toxic and damaging. I have managed over the past four years because I’ve had support from so many women. In a business sense, I’ve had support from other female entrepreneurs who have guided me, lifted me up and connected me to a nurturing and empowering environment. It’s incredible how ready I’ve found women are to support others. 

As women, we too often put ourselves last but the thing is, if we pack in and the wheels fall off; everyone around us loses out too. Just simple things like having a personal trainer come to my house super early, twice per week, means I can have something for myself without compromising on work or family time. We need to give ourselves permission to make those changes.

Finally, what advice, if any, would you have for you 10 years ago?

I wouldn’t be where I am or who I am today without unexpected change coming in – and I would tell myself that I shouldn’t see change as negative or disruptive, but as something which can break up the status quo and allow something even better to come to fruition. 

I tend to crave consistency and safety, but you grow best through adversity and challenging yourself. You find out more about yourself and what you are capable of. I don’t mean that something terrible has to happen but that the more interesting things in your life, and your ability to grow and develop, will only come when you’re not in your comfort zone. That’s where you achieve those things that you never even thought that you could, and think ooh, I’ve only gone and done it!

Follow Julia and her business on Instagram: @kendrickpr_uk

July 23, 2019

Meet the Bacne Buster

Pamela Marshall Clincal Aesthetician, Co-Founder and Managing Director or Mortar & Milk

When it comes to treating facial acne, the market is saturated with options from on the shelf products to treatments that promise to heal and clear it. But a for our backs, tackling it doesn’t become a priority until Summer finds us reaching for something backless.

For all ‘Bacne’ concerns, meet Pamela Marshall, aka ‘The Bacne Buster’. Renowned for her no-nonsense approach to superior skin health, Clinical Aesthetician Pamela Marshall take s us back to basics with all things ‘Bacne’.

HOW does it form?

“Back acne happens when there are high levels of oil production combined with bacteria build up in the pores on the back.”

WHY does acne appear on our backs?

“We have a high density of pores on our backs, which means a higher chance of a breakout. Our sebaceous glands are connected to our pores and when theres an abundance of oil, combined with too much bacteria, our pores will swell up in order to try regulate our sebum production. That swelling will cause inflammation which can lead to a spot. Non-breathable clothing, not washing bedsheet and wearing sweaty workout clothes can also cause or contribute to ‘bacne”

HOW to treat ‘bacne’?

“Ingredients like mandelic acid (derived from almonds!) and polyhydroxy acids work to kill bacteria, dislodge congestions and reduce inflammation. I suggest the brands Exuviance and NeoStrata. There is also a diet component to acne, always try to eat food made with love. Processed food should be removed from your diet as much as possible.”