Author: Julia Kendrick
Continuous learning and research is essential for everybody involved in the aesthetics industry, whether you’re a practitioner, KOL, or a communications expert like myself. Throughout the year I’m always keen to attend our industry’s most renowned events alongside my peers and our Kendrick PR clients, to understand key market and consumer trends, discover the latest treatment innovations, and gain new ideas. Following my recent speaker engagement at the FACE Conference 2023, I was delighted to join Cutura Europe as an expert speaker at their annual Cutera University Clinical Forum (CUCF) on the 9th September at the Hilton London Bankside.
What is CUCF?
CUCF is a key educational event in the aesthetics industry calendar and this year was its 25th anniversary and an extra special occasion. The event agenda is designed for seasoned pros and those new to aesthetics, delegates are guaranteed to gain plenty of new ideas to help optimise treatment outcomes and grow their business.
The day consisted of keynote lectures, open panel debate and discussion, workshops, and live treatment demonstrations performed by some of the leading global names in aesthetic medicine. This established event is described by past participants as “educational, inspirational, and fun” and I couldn’t agree more, this year’s CUCF was jam-packed full of interesting sessions from top clinical experts in aesthetics – including Dr. Tapan Patel, Mr Kambiz Golchin & Dr. David Eccleston.
My session on “How to build a trusted reputation”
With such a premium programme of interesting clinical lectures, it was a privilege to share my insights with over 200 delegates on developing a trusted reputation through PR and marketing to build your profile and underpin clinic success. It was my first time speaking a CUCF and I loved every moment.
During my 30-minute session, I discussed the importance of a building a fundamental foundation of strong, differentiating messages within your clinic PR and marketing strategy. Once a brand’s USPs are defined, they can anchor your clinic content strategy, help nurture strong media relationships, and enable you to form strategic long-term partnerships with KOLs, manufacturers and complementary service providers. Building trust is one of my favourite topics – it’s vital to the success of any brand or clinic in the overcrowded aesthetics industry. I was happy to share my expertise and welcomed questions from the audience throughout my presentation.
Thanks to all the Cutera Europe team for having me and to all those who attended my session, it was a very rewarding experience and great to see so many industry friends – and make some new ones!
Do you need an expert speaker on aesthetics & beauty for your upcoming event?
Julia Kendrick is an award-winning business strategy and communications expert with over 20 years’ experience. In 2018 she launched Kendrick PR – a full-service B2B and B2C specialist PR agency, working on the UKs’ leading brands and innovative startups across the aesthetics, advanced beauty and wellbeing industries. She is a seasoned aesthetic industry speaker, author and trainer and throughout her career she has delivered engaging business-focused presentations and joined expert panels on various aspects of PR and marketing.
Julia’s expert speaker experience spans multiple industry conferences, as well as customer events, press briefings and podcasts. She has spoken at ACE every year since 2016, and she is regularly invited to speak at other conferences, including Aesthetic Medicine Live, FACE, CCR, CUCF, and SMART Ideas. Julia has run informative, bespoke customer education sessions for brands – focusing on how clinics can raise their profiles using PR and marketing, and how new device launches can support customer demand and reputation management.
Are you hosting an aesthetics or beauty event in 2024? An expert speaker can add an exciting dimension and really engage audiences with your brand and event. Please email julia@kendrickpr.uk to discuss how I could support you with a bespoke presentation or workshop for your delegates.