A popular question we often get asked here at Kendrick PR is about the cost of PR, and sadly, there is no simple answer! An effective PR strategy can cost between a few hundred pounds to a few thousand – it all depends on what sort of budget youre willing to put in and what you need to get out of it.
Getting the Most for Your Money
Whilst the cost of PR has no predetermined answer, there are steps you can be take to ensure youre getting the best possible service for your money. If youre using an external PR supplier, ensure you communicate as clearly as possible what you need to achieve, in what timeframe, and what budget you have available. Getting everyone on the same page will help make the process seamless and negate the possibility of misunderstandings, lack of delivery or over-expenditure further down the line.
The Cost of Doing Nothing
The bigger question you should be asking yourself is not how much PR will cost, but what is the cost of doing nothing? Many new or startup clinics fall into the trap of not budgeting for PR, deeming it to be a luxury rather than a necessity. However, in the increasingly competitively Aesthetic industry, this can be extremely damaging to a fledgling business. Any clinic not investing in PR or marketing runs the risk of simply not standing out from the crowd, allowing competitors to take customers and profits that could otherwise be yours. By not putting together a PR strategy for your business early on, new patients are less likely to find you, and existing customers could be disengaged and less loyal than youd like!
Without investment in PR and marketing, aesthetic businesses can find it much harder to build a strong reputation, which is essential for future success. Even a few hundred pounds a month can fund extremely effective targeted social media campaigns, which is vastly preferable to doing nothing at all. This, combined with clear communication, is instrumental to your future success.
For more information on how you can balance costs with an effective PR strategy, dont hesitate to get in touch with Julia Kendrick today.