In the aesthetics industry, your clinical team are integral not only in the running of your business, but also as part of your PR and marketing campaigns. For many businesses, your team is the first point of contact between customers and your products or services. Your employees are, essentially, representatives for your brand, and it is vital that you make the most of what they have to offer and utilise them to their full effect. This will not only keep clients happy, but contribute to the future success of your business.
Find the the RIGHT people
Employee retention is a powerful ally in the aesthetics industry. Having a regular face to attend to their needs will help patients feel more at ease with seeking treatment, and add a familiar, personalised touch that keeps them returning to you. Harness this sense of familiarity in your marketing by featuring your team on your website and social media.
This will not only help potential patients get to know the practitioners who will be treating them in the future, but also encourage engagement with former, or regular clients. Patient loyalty is integral to the success of any aesthetic business, and by including your team in your marketing, you can encourage this to develop organically.
Build a team of qualified, responsible professionals
It may take some trial and error, but the first step is building a team of qualified, responsible professionals who can work effectively as individuals, but also collaborate well as a team. Every employee in your business is acting as a representative to your brand as a whole, so it is imperative to ensure the people you hire reflect the ethos of your business, and are able to demonstrate your brand values on a daily basis.
Having a trusted team who really understand your aims and ideals, makes delegation of marketing tactics such as blog writing or social media posting, a much smoother process. Do not be afraid to delegate marketing and PR roles to your team where appropriate. By sharing the load, you can ensure that everyone takes an active role in the clinic marketing and communications – provided of course that you have all been involved in the planning process and are singing from the same hymn sheet!
If capacity is an issue, it is often worth thinking about outsourcing your marketing and social media, and freeing your internal team to focus on clinical responsibilities. A professional online marketing company can easily help to reflect your tone of voice, and will know how to best execute your marketing strategy.
Ensuring that your marketing, PR and social media is looked after consistently – either by your internal team or a trusted supplier – will free you up to focus on what you do best – looking after patients! Marketing can be a lengthy and time-consuming process, and so if you dont have the support in-house, it pays to enlist the help of a great team on your journey.
For more information on how you can maximise your team, dont hesitate to get in touch via our contact details or our social media channels.