In any business, knowing how to network is an essential skill to get ahead, but this is particularly true of the aesthetics industry, where the tough competition means it is more important than ever to stand out from the crowd. Whether you are attending congresses or formal networking events, getting networking right is absolutely key when it comes to building, promoting, and strengthening your business.
Preparation is Key
One fail-safe way to set yourself up for networking success is to ensure youre adequately prepared. If you know you have a big event coming up with lots of opportunities for extending your professional network, it will pay off in the long run to take the time to get ready beforehand. For example, you may want to make a list of the people you urgently want or need to connect with, such as those youve already been in contact with through your business and want to follow up with, or new leads and high-value targets who can take your business forward or boost your profile. Having a checklist of sorts will help you manage your time and ensure youre staying focussed on what you need to achieve- any other catch-ups are a bonus!
Got some VIP targets in mind? It may be possible to book time with them ahead of the event, allowing you to work around their busy schedule. With everyone rushing between sessions, meetings, and breaks it can be easy to miss out. Reaching out in advance to carve out some meeting time can therefore be beneficial for all involved.
Building Lasting Connections
Successful networking doesnt end when you leave the event. The secret to forging lasting connections with those you speak to is to get in contact soon afterwards to follow up on discussions. It is important to leave each meeting with a clear idea of the next steps, whether that be immediate actions for a given deadline or pencilling in further meeting time.
For passing catch-ups – usually while youre getting coffee or during a comfort break and someone says oh I need to speak with you about xxx -jot down a quick reminder on their business card to help prompt your memory post-event, and minimise those lost ad hoc opportunities. Remember, the most successful networking outcomes happen when you reconnect within a few days of the initial event, ensuring memories are still fresh and your conversation is still relevant. You can utilise social media platform LinkedIn as a less formal, yet still professional, way to network online, reach out to connections, and grow your network.
If you would like more information on effective networking successfully, or how to develop strategic partnerships within your aesthetic business, please dont hesitate to get in touch with us at Kendrick PR.