CLIENT CASE STUDY: SKIN BUREAUX
BUILDING A COMMUNITY OF KOL & EXPERT ADVOCATES FOR AN INNOVATIVE WELLNESS BRAND
The brief: Founded on science, Skin Bureaux are the first expertly formulated range to offer multifaceted CBD and CBG-infused skincare products to target inflammation and ageing, offering exceptional results. As a new brand, they needed an engaging launch event to reveal and introduce their products to key industry media and influencers.
Founders Dr Victoria and Dr Charlotte appointed Kendrick PR to design and host a high-impact launch event to drive brand engagement and create a buzz amongst their target audiences.
CAMPAIGN ACTIVITY & RESULTS
KPR devised an exciting launch campaign strategy to creatively engage the target media and influencers with the brand and its products. Our team:
- Planned a memorable event at the luxurious Rosewood Hotel in London
- Invited and hosted 20 press and influencer attendees including Tatler, Grazia, Women’s Health and The Independent
- Introduced guests to Founders Dr Victoria and Dr Charlotte and their exciting new product range
- Guests were invited to a personal visia assessment and given ample time to explore the collection and ask questions
- Seeded 52 products including 28 discovery sets and 24 full size of the guests’ choice.
- This successful event was instantly buzzing on social media and the range received high praise from guests.
- Facilitated strong conversations with key journalists and arranged a day of media appointments to discuss the launch with more key media titles
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We have strategically delivered results for our industry’s most innovative brands, such as Altrient, Decléor, Medik8, Skin Bureaux, and Oxygenetix – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services or Event Planning service.
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