Beauty PR Case Study: Decléor | Kendrick PR

CLIENT CASE STUDY: DECLÉOR

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EVOLVING THE SCIENCE CREDENTIALS OF HERITAGE SPA BRAND, DECLÉOR

The brief: Decléor underwent a strategic shift within L’Oréal, moving within the Active Cosmetics Division alongside ‘cosmeceutical’ high-science brands like SkinCeuticals. As a result, L’Oréal wanted to elevate the scientific credentials of Decléor and increase consideration amongst aesthetic and skin specialist clinics, shifting away from their previous spa-oriented positioning.  They needed a bespoke B2B focused PR strategy to fully understand the aesthetics industry and raise awareness of their new brand profile.

CAMPAIGN ACTIVITY & RESULTS

KPR recommended a KOL advisory board to secure strategic insights and grow key relationships, this was underpinned with a strong B2B press office campaign to generate awareness amongst their target audiences. Our team:

  • Leveraged our relationships with some of the most influential aesthetic doctors in the industry to secure attendance and insights at the ad board – the first time Decléor had built relationships in this sector of the industry.
  • Held a successful KOL advisory board held with x7 industry experts including Celebrity Facialist, Michaella Bolder (pictured right) who introduced them to the brand positioning, scientific credentials, and future plans.
  • Produced a comprehensive report with strategic recommendations and insights for future brand development and marketing direction
  • Secured consistent profiling in B2B press over the year with over 62 articles generated to an audience over 1m – including x3 product launch announcements, advertorials and expert commentary. The highest level of B2B brand profiling for Decléor in recent years.
  • Increased brand profiling and sampling among aesthetics leadership, leading to organic content creation and recommendations.

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We have strategically delivered results for our industry’s most innovative brands, such as CynoSure, Decléor, Medik8, Altrient and Oxygenetix – and we’d love to support your brand.

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