Beauty PR Case Study: Altrient | Read Now | Kendrick PR

CLIENT CASE STUDY: ALTRIENT

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BUILDING A COMMUNITY OF KOL & EXPERT ADVOCATES FOR AN INNOVATIVE WELLNESS BRAND

The brief: In 2004, Altrient became the world’s first and leading liposomal health and beauty supplement brand, they use a revolutionary gel delivery system to maximise absorption rates. During a gap in NPD, Altrient wanted to a reignite passion for and buzz with their brand, and integrate with a host of  aesthetic experts. In 2022, they appointed Kendrick PR to help grow their list of brand fans to a more expert-based community and increase commercial opportunities such as recruit new clinic stockists.

CAMPAIGN ACTIVITY & RESULTS

KPR set out a 12 month PR, Marketing and Social Media Strategy for Altrient to integrate KOLs into their community and foster new trade opportunities. Our team:

  • Planned and executed a KOL advisory board dinner to strengthen the brand’s positioning, establish expert brand-fans and gain insights.
  • Invited a unique blend of experts – each guest had a different area of expertise within wellness, beauty and aesthetics.
  • Treated guests with rare insights and exclusive NPD teasers to maximise engagement and understand where they wanted to take their relationship with Altrient (ie. become a stockist, work on filmed content etc.)
  • Helped relationship build for future brand collaborations
  • Gathered intel to understand how Altrient can better educate consumers on the vitamin industry
  • Facilitated strong roots for an upcoming brand marketing and PR strategy
  • Secured 3 new, high-quality trade account leads from the KOL ad board alone
  • Altrient has been featured in over 169 coverage articles with an audience of 44.5 million, 444K estimated views and over 9.78K engagements!

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We have strategically delivered results for our industry’s most innovative brands, such as Altrient, CynoSure, Decléor, Medik8, and Oxygenetix – and we’d love to support your brand.

Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.

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