Client Case Study: Medik8
SUCCESSFULLY SHOWCASING THE MEDIK8 PORTFOLIO DURING A PANDEMIC
The brief: Medik8 became a client of Kendrick PR in January 2020, after a fantastic first few months and their most successful press event ever, Covid-19 hit the UK and the world. With a fantastic existing product portfolio and a wave of exciting new products, we adapted our PR plan and strategy to navigate the pandemic landscape and ensure Medik8 received maximum exposure and sales.
Kendrick PR rose to the challenge and developed a two year PR plan with a virtual and digital focus to ensure Medik8 could connect with their target audiences. Our team:
- Helped launch 6 new SKUs in the Medik8 portfolio, including Press & Glow which is now a cult skincare product.
- Planned and hosted virtual product launch events, including an interactive session with journalists, influencers and KOLs for Medik8’s Crystal Retinal 20.
- Curated multiple article-worthy mailers and press releases
- Coordinated celebrity placement and editorial pieces featuring Richard Madden, Dawn French, Cheryl, Vogue Williams, Maya Jama and more.
- Secured coverage in key media, such as Marie Claire and POPSUGAR, for Medik8’s behind the scenes production of hand sanitiser for the NHS.
- Generated a social buzz amongst KOLS and key influencers for brand and products
THE RESULTS IN NUMBERS
Kendrick’s hard-working and an ‘always on’ PR office office allowed us to proactively jump on any opportunity to showcase Medik8 as a brand, and their product offering. Our key wins included:
- Seeded press releases to over 500 individuals covering press, KOLs, VIP, MUAs and celebrities.
- Secured 927 pieces of coverage across digital and print, including valuable backlinks to Medik8.com
- Generated 21 coverage hits on Vogue.co.uk
- Over 50 KOLs seeded to, including Dr. Bibi. Caroline Barnes, Louise Redknapp and Mary Greenwell
- Delivered 5 successful product launch campaigns
- Prompted 3 award wins, plus 4 shortlisted entries
- Scheduled over 20 virtual desk sides with Dan Held
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
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