CLIENT CASE STUDY: DR SHARON WONG & THE INKEY LIST
BUILDING A HOUSEHOLD NAME: DR SHARON WONG
The brief: Elevate Dr Sharon Wong’s profile in the field of trichology and dermatology with well-aligned partnerships with renowned brands. The Inkey List value long-term collaborations from experts within the skin and hair categories to support their brand at pivotal campaign moments. They wanted a brand ambassador who would provide insightful educational content to their customers and add value to their brand reputation.
CAMPAIGN ACTIVITY & RESULTS
We designed an exciting brand collaboration with Dr. Sharon Wong’s expert point of view and The Inkey List’s hair and scalp range at the core, this was a creative PR campaign with key moments to engage customers and press. The partnership involved:
- The Inkey List appointed Dr. Sharon her a Knowledge Collective Member, providing a long-term collaboration alongside other key opinion leaders within the hair and skin categories.
- Highlighting the importance of looking after the scalp and the impact scalp health has on the overall hair health to support the relaunch of The Inkey List’s haircare and scalp care range
- An educational press event to celebrate the relaunch invited key journalists to enjoy a 1:1 appointment with Dr Sharon to gain key insights into their scalp health and learn about The Inkey List range
- Spotlighting Dr. Sharon’s single ingredient approach to hair and scalp care whilst driving awareness of concerns and goals and the best way to achieve these with The Inkey List products.
- Promoting the relaunch campaign across both party’s social media platforms to raise awareness among and educate target consumers.
- Ongoing support and expert knowledge from Dr. Sharon for 6 months. More to come!
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