With so many options available for getting word out about your business, it can be tempting to think that media relationships are obsolete in the world of PR. However, traditional media still represent a valuable resource that can help you boost your profile and expose your company to an entirely new kind of audience.
At Kendrick PR, we want to equip you with the tools your business needs to succeed, which is why weve put together this guide to show how effective media relationships can really be.
Get to know your local media
Getting to know your local media is essential when thinking about positive press for your business. Think about the kind of audience you want to target and which sources would be best for this. If youre focusing on building a customer base in the local area, reaching out to journalists at local newspapers, radio stations, local magazines and news broadcasters would be your best option, whereas for targeting a specific sector, specialised sources such as trade publications would be a more effective way to look for contacts.
Either way, finding and maintaining a good working relationship with media professionals is essential in order to take advantage of all they can offer you. Think of it as a long-term investment. Whilst results may not be immediately evident, keeping a strong, professional relationship will mean you are the first port of call for future pieces relating to your field, meaning you can utilise their help repeatedly where possible.
Getting Your Company Profiled In the Press
For journalists to write about or feature your company in their publications, the arrangement has to benefit them as well as you. The best way to do this is to find out exactly what they need and do your best to provide it. Remember that media are always looking to talk about something new and innovative, so you will have to pitch them a unique selling point for your business. Be as helpful as possible in giving them what they need, remembering they have deadlines to meet too, and ensure they return to you time after time.
You dont always have to wait for them to come to you, however. Be proactive in asking about upcoming stories, news angles or features that theyre looking for and you may be able to help supply them with pieces they may not have previously considered you for.
Remember that journalists need you as much as you need them. They need relevant content, and you can provide it. It is as important for them to build contacts and relationships as it is for you. Talking to the media can be daunting, but by ensuring that your information is interesting and relevant to their desired topics, there is no reason that you cant make it a successful arrangement!
Get in touch with Kendrick PR
If strengthening media relationships is something youd like to explore further, dont hesitate to contact Julia today.