October 7, 2026

When ‘Medical-Grade’ Stops Meaning Anything: Responsible Claims in Aesthetics Marketing

An uncomfortable truth about working in aesthetics communications: the most viewed content in this industry is often the least responsible, and the language used to sell products and treatments is…

September 30, 2026

Three Things to Have Ready Before You Brief a PR Agency

Every PR relationship starts with a briefing conversation, and the quality of that conversation tends to predict the quality of everything that follows. Over nearly two decades of client meetings,…

July 8, 2024

Media Interview Pitfalls: 12 Classic Mistakes to Avoid

Author: Julia Kendrick If you are, or aspiring to be, a spokesperson or ‘Key Opinion Leader’ in the aesthetics, beauty and wellness industries - then the chances are high that…

March 6, 2024

How to build a strong beauty brand in 7 steps

Author: Julia Kendrick In the aesthetics, beauty and wellbeing industries, it’s only strong brands which survive and thrive as competition between clinics, products and brands is fierce. At Kendrick PR,…

May 26, 2022

Beauty PR Essentials: Building Media Relations

magazine spread - building media relations article

Strong media relations are at the core of every successful PR strategy and help to underpin a good brand reputation in the aesthetics, beauty, and wellness industries. Media relationships can…

December 21, 2020

GOOD BRAND REPUTATION MANAGEMENT IN THE AESTHETIC AND BEAUTY INDUSTRY

Reputation is everything when it comes to PR, and effective brand reputation management should be a key consideration for every aesthetic and beauty brand – particularly in today’s environment of…

September 2, 2019

HOW TO GET STARTED WITH PR

In Augusts edition of the Aesthetics Journal, Julia Kendrick discussed the importance of attaining PR for your business, how it can elevate your marketing, and the steps you should take…

June 21, 2019

JESS GLYNNE’S GO-TO FOUNDATION FOR A FLAWLESS PERFORMANCE

The BRIT Awards gathers musicians from all around the world for a glamorous night bursting full of talent. 2019's leading lady Jess Glynne headlines the night with four nominations and…