In the digital landscape, great content is king - but its easy for marketing efforts to fall into the same old traps. In 2020, consumers have grown ruthlessly aware of…
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February 18, 2020
February 11, 2020
Red Carpet Trends at Oscars 2020
Red Carpet Trends at Oscars 2020 Throughout awards season, which runs traditionally from November into February, film stars and celebrities flock in front of the camera to show off their…
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February 8, 2020
How the New ASA Initiative Could Affect Your Marketing Strategy
The aesthetics industry has never been more popular but in an industry that can be so lucrative, competition between clinics and providers is often fierce. Growing and maintaining a loyal,…
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December 17, 2019
#Trending: What To Expect From Aesthetics In 2020
As we sit on the edge of a new year, its natural to start speculating on what the next twelve months will bring. Yet, 2020 is not merely just the…
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December 10, 2019
New Year, New You? How To Leverage Self-Reinvention
Regardless of the year in question, whenever January 1st rolls around theres a surge in people wanting to start afresh, to reinvent themselves, make significant lifestyle changes or experiment with…
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December 9, 2019
Getting Your 2020 PR Off On The Right Foot
For many clinics, the decision to outsource their PR to a specialist consultancy or agency is a difficult one. Proper financial investment in the outsourcing of PR can prove to…
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November 15, 2019
My Top Tips For Social Media Engagement
The rise of social media In the modern world, the presence of social media is almost inescapable. From its origins as a way of conversing online, those ahead of the…
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October 21, 2019
Ethical Aesthetics: How to Build a Successful Brand in 2019
The role of PR and Marketing has never been more important in the world of aesthetics. In a highly-competitive, ever-expanding market, your outreach to potential customers through the gamut of…
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October 7, 2019
Successful Media Interviews
Media interviews can be minefields, with many in the limelight fretting at the prospect of being misquoted by journalists or undone by difficult questions that seem wholly designed to trip…
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October 4, 2019
WHY ENVIRONMENTAL HOOKS ARE A CLEVER MARKETING TACTIC
Finding a tangible and relevant hook to connect your customers into your marketing efforts can be tricky. Marketing budgets are tight, prospective and existing customers are bombarded with adverts and…
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