At Kendrick PR, we believe reputation is your key to success as a business, especially within the aesthetics industry. It’s all very well and good boasting about your expertise and skills as a practitioner, or the training and experience behind your team, but words are words and your audience needs some sort of evidence to back up the statements you make.
It’s about building your credibility and one of the most common ways that practitioners choose to do this is through a before and after treatment image gallery. These are usually found on websites, with some examples used in other marketing tools, such as e-newsletters and patient information materials. The reason this is so popular is because it can be so effective if done properly. It gives you the chance to showcase your clinical skills and boost your sales by winning over your clients; reassuring them that you can achieve real, high-quality results.
A Good Before And After Gallery
Creating an online gallery to showcase your treatment results can be such a strong asset to your PR and marketing campaigns, but too often we see examples of poorly put together galleries that neither highlight your skills, nor the benefits of the treatment you are trying to advertise. There are some vital aspects that you need to consider and shouldn’t overlook when compiling your own image gallery:
Are the images consistent for a fair comparison? (No make up in both images, no distracting jewellery, hair tied back properly, etc.)
– Are they tailored to your target audience?
– Do the results look natural? Audiences don’t respond well to results that look extreme.
– Is the image professional? Plain background, well lit, high resolution.
Have you taken front, side and three quarter images and lined up the before and afters exactly?
Recruiting Good Case Studies
When it comes to recruiting your models, it helps to stick to what you know, or rather, who you know. Your existing patients should be your first port of call, because you will have already established a relationship from which to stem a discussion about your intentions. You can talk about the success of their prior treatments before moving on to talk about treatments that you feel they could perhaps further benefit from. It is important that they are made fully aware of what is involved, if they choose to take part, and that they give their full written consent for their images to be used for marketing purposes.
Remember: trust is built on a basis of quality and integrity, which is why it is so important that the images you use are a true reflection of the treatments you provide. That means no Photoshop! While it might seem tempting to touch up your images a little, you shouldn’t need to so long as they are taken professionally; let the quality of the treatment shine through with no filters!
Get In Touch
Would you like to know more about how you can showcase the results from your treatments? If so, please dont hesitate to get in touch with Julia and the team at Kendrick PR.