CLIENT CASE STUDY: SK:N CLINICS
SK:N CLINICS: SECURING MEANINGFUL COVERAGE ONLINE
The brief: Kendrick PR were tasked with securing strong, meaningful coverage on high-ranking websites with a view to increasing online referrals and ultimately drive traffic to the sk:n website to encourage enquiries. Our goal was to increase demand online for sk:n clinics amongst their key target audiences.
CAMPAIGN ACTIVITY & RESULTS
KPR prioritised curating a target list of online titles with high domain authority, all of whom would be a key focus for pitching throughout the year. KPR nurtured these relationships through regular creative pitching, treatment trials and media meets to establish sk:n as a go-to brand for the latest treatment information and expert commentary.
Our results included:
- Organic google searches for ’sk:n’ increased by 287.7% YOY
- Top referrers: The Guardian, Sheerluxe, Cosmopolitan, Yahoo, Tweakments Guide, Marie Claire
- YOY the above have driven
- Users: 6,545 +217% YOY
- New users: 6,418 +248% YOY
- Sessions: 7,802 +196% YOY
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Clinic at Holland Park, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.
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