Author: Julia Kendrick
The aesthetics industry evolves and innovates at a rapid pace, so whether our specialties lie in the medical application part of the industry, or within the business and marketing side, continuous learning and research is vital to maintaining our industry expertise. Aesthetics conferences are important events for established industry professionals and newcomers alike; they are a great platform for industry KOLS and experts to share their knowledge and gain feedback, whilst audiences get to learn and receive high-quality information. This year, I was delighted to be invited to speak by Evolus at the FACE Conference 2023, held on July 1st at the Intercontinental London at the O2.
Evolus is a performance beauty company bringing evolution and a different way of thinking to the world of aesthetics, so naturally I was thrilled to participate in their #EvolusInspires booth sessions alongside beauty editor Olivia Falcon and award-winning nurse practitioner Anna Kremerov. More on this later!
What is the FACE Conference?
FACE is attended by physicians and aesthetic professionals who share a passion for the rapidly growing and constantly evolving market of aesthetics and anti-ageing medicine. It’s also one of my favourite events on the aesthetics industry calendar in the UK. There’s a host of in-depth agendas focussed on core segments of the non-surgical aesthetic marketplace and is a fantastic educational space to learn about emerging trends and receive high-level scientific content from true experts on a variety of topics.
The #EvolusInspires sessions
The Evolus team designed a number sessions aimed to provide delegates at the FACE conference with interesting discussions from industry experts on trending topics relevant to clinical practice..
During our session, Olivia Falcon, Anna Kremerov and I discussed how business recognition can translate to patient care and excellence. For example, we discussed the importance of regular business assessment and feedback to refine both clinical practice and evolve customer service and satisfaction. We discussed how it was vital to have both peer-to-peer review and recognition, as well as industry leaders (like CQC inspections) for helping deliver best possible clinical practice – and then how this can translate into customer trust, profile-building and loyalty.
The filmed content from the FACE conference will also be used for the Evolus customer learning platform so delegates who couldn’t make it to the conferenced can also benefit from our discussions and insights. Thanks to all the team for having me and it was great to see so many industry friends and colleagues under one roof!
Will I see you at CUCF in September?
On 9th September 2023, the Cutera University Clinical Forum are celebrating the 25th anniversary and I’m delighted to be invited as a guest expert speaker. I will be giving a tailored presentation on PR, marketing and building your brand profile which will be a complement to the clinical agenda for the delegates. If you haven’t already you can register for CUCF here – I hope to see you there!
Do you need an expert speaker on aesthetics & beauty for your upcoming event?
As well as an award-winning communications consultant and Founder of Kendrick PR, I am a seasoned aesthetic industry speaker, author, and trainer. For many years, I have delivered engaging business-focused presentations and joined expert panels on various aspects of PR and marketing at multiple industry conferences, as well as customer events and press briefings. I have spoken at ACE every year since 2016, and regularly speak at other conferences, including Aesthetic Medicine Live, FACE, CCR, and SMART Ideas. I have also been invited to speak at customer events for leading brands, creating bespoke business presentations on how clinics can raise their profiles using PR and marketing, and how new device launches can support their customer demand and reputation management.
If you’re planning an aesthetics or beauty event, an expert speaker can add an exciting dimension and really engage audiences with your business. Please email julia@kendrickpr.uk to discuss how I could support you with a bespoke presentation for your unique event.