A recent Advertising Standards (ASA) ruling has deemed it illegal for brands to claim to be a ‘liposomal’ Vitamin C without having sufficient clinical evidence to quantify such claims. With the vitamin & supplement market worth £494m in 2020* and projected for fast growth, supplementation is a minefield for consumers to navigate. Leading liposomal brand Altrient®, the originators of liposomal technology, are here to explain what consumers should look for when buying a vitamin C supplement and to outline how true liposomal technology really works…
What is Liposomal Vitamin C?
•Liposomal Vitamin C is more bio-available, meaning it has far higher absorption rates than non-liposomal forms of vitamin C, such as powdered sachets or tablets of effervescent Ascorbic acid.
•Altrient® Vitamin C is specially formulated using Liposomal encapsulation technology, meaning the vitamin is encased by a protective layer of fatty acids, and it travels through the harsh digestive tract and is escorted quickly into the bloodstream.
What to know and how to choose?
Read the ingredients list – a worthwhile formula will contain premium phospholipids from a purified source – with high levels of phosphatidylcholine and phosphatidylethanolamine.
Look for premium ingredients – extra additions like sweeteners can potentially degrade the formula and affect the absorption. Look for an extremely pure formulation using no sweeteners or sugars (i.e. fructose or maltodextrin) and unnecessary additives.
Volume is key – A dose of 1,000mg of true liposomal vitamin C when properly encapsulated in liposomes is approximately 5ml or a teaspoon. Look for Gel-like consistency – thin or watery products suggest low levels of liposomes
Why Altrient®?
•Altrient® formulas are researched and developed for at least 24 months, with developers that have over 25 years of experience in Liposomal encapsulation technology.
•Every batch of Altrient® is tested to ensure a high level of encapsulation and liposome stability, and for identity, strength and purity
•Altrient® Vitamin C is superior to other supplementation brands, due to its patented liposomal technology, enabling the body to absorb significantly more of the nutrient.
For further information, samples or quotes please contact jack@kendrickpr.uk / Rachel@kendrickpr.uk
*study conducted by Mintel