July 8, 2020 - Kendrick PR
July 8, 2020

Which Way Now? How to Re-Open Your Beauty Salon or Aesthetic Clinic

It’s been just over a week since we launched our Back to Business Clinic Marketing toolkit to help beauty businesses in the UK re-ignite their marketing for the post-lockdown world, and we’ve already received great feedback from leading aesthetics practitioners and clinic owners.

However, many UK clinics were prevented from opening on July 4th 2020 at the last minute: this weeks’ u-turns and subsequent confusion on which businesses can open (and when) means practitioners need all the support they can get, and we want to do even more to help.

We have now reduced the price of our Post-COVID Back to Business marketing toolkit to just £99! This discount will only be available until Friday 17th July 2020, after which the toolkit will revert to £149 – so grab yours now! To claim your exclusive £50 discount use the code KICKSTART50 at the cart page.

The UK Beauty Industry Latest

As our industry struggles to recover, this week has demonstrated just how little value the Government places on one of the most highly valuable and innovative business sectors in our economy. Worth around £3bn a year, anti-wrinkle injections and dermal fillers make up almost 80% of aesthetic treatments carried out in the UK. Multiple aesthetic industry bodies, the British Beauty Council and All-Party Parliamentary Groups have been pushing the Government hard to reconsider and clarify, calling out the hypocrisy of allowing pubs to reopen and beaches to throng with people, yet preventing clinical businesses trained in infection control from re-opening their doors.

Thankfully, some progress has been made – with Save Face managing to get a clarification on the latest reopening guidance to ensure that practices delivering medical treatments can reopen. However, there is still a long way to go before there is any kind of consistency in the approach and reassurance for clinics.

Why is PR & Marketing So Important?

As the re-opening debate rages on, some clinics and salons can reopen, while others must continue to hold their breath, but the critical theme for both will be clarity of communication. It is critical to maintain visibility and an open, regular dialogue – to manage patients’ expectations, educate them on what the new ‘normal’ will be like in-clinic, manage an upswell in demand or launch a pre-opening waitlist strategy. All these elements are covered in our Back to Business Clinic Marketing Toolkit – with guidance, how-to’s, template materials and easy tips to take away the stress of your post-covid marketing, and give you back the time to focus on what you’re best at!

Get your Post-COVID Back to Business marketing toolkit for just £99! Use code KICKSTART50 at cart page to claim your exclusive £50 discount before 17th July 2020.

For more information or to discuss your clinic marketing needs further, please don’t hesitate to reach out to the Kendrick PR team.