June 2020 - Kendrick PR
June 17, 2020

NEW LAUNCH: Back to Business Marketing Toolkit for Clinics

Are you an aesthetic practitioner or beauty salon owner? As a result of COVID-19, you’ve probably had limited cashflow or client consultations since late March… Thankfully, lockdown rules are starting to ease and it’s time to kickstart your marketing, PR and social media to get business flowing when doors re-open again!

At Kendrick PR, we realise that marketing may feel like an overwhelming task and we want to empower you to revive your business post-lockdown. Our team of marketing and PR experts have designed a Back to Business Marketing Toolkit for Aesthetic Clinics and Beauty Salons for ambitious business owners like you.

This effective toolkit is designed to help you re-engage with existing patients, to drive bookings and generate cashflow in those vital first weeks of re-opening, and also attract new customers to support ongoing business growth. It contains step-by-step strategic guidance and tips to re-ignite your clinic marketing plus, simple yet effective tools and templates you can implement straight away.

Who is this toolkit for?

We have designed this toolkit specifically for aesthetics clinics, beauty salons and wellness businesses. This straightforward and easy-to-use online training tool is perfect for marketing beginners and practitioners struggling to find time to promote their business.

3 reasons why you need this toolkit

  1. To save significant amounts of your valuable time so you can refocus on working IN your business, as opposed to ON the marketing.
  2. To kickstart cashflow by driving existing customer bookings and attracting new customers through regular, tailored communications via newsletters, blogs and social media
  3. To improve brand visibility and awareness, boosting word of mouth referrals and keeping your clinic diary packed once lockdown lifts.

What’s included?

Your bespoke marketing toolkit contains expert strategies and business tips, alongside tailored, easy-to-use marketing tools, including:

STRATEGIC GUIDANCE

  • Getting Ahead in the New Normal
  • Post-lockdown business tips – how to re-ignite your clinic and re-engage patients
  • How to create a waitlist marketing campaign

TEMPLATE MATERIALS

  • Template patient newsletter content
  • Template x2 clinic blogs

BONUS TOOLS

  • 10 tips for free PR cheat sheet
  • Creating your customer avatar exercise
  • Template clinic PR & marketing planner template

How much is it?

The Back to Business Marketing Toolkit for Aesthetic Clinics and Beauty Salons is only £149 incl. VAT for a limited launch period. You can purchase your toolkit for instant download right here.

Award-winning beauty, aesthetics, and wellness PR

Kendrick PR is an award-winning communications agency, working with leading brands and businesses across the beauty and medical aesthetic industries. Launched in 2015, we are passionate about bringing unique, innovative and exciting brands to life: we deliver strategic, multi-faceted PR, social media and marketing campaigns; alongside impressive celebrity and influencer support, hosting unforgettable events, talent management and strategic commercial partnerships. Our team are a mixture of seasoned PR experts, marketeers, publishers, publicists and social media experts – all dedicated to creating real success for our clients.

June 10, 2020

Life Without Tweakments: The Negative Mental Health Effects of Covid-19

During the ongoing COVID pandemic there has been an increased focus on mental health and wellbeing, and more recently has shone the spotlight on the impact of being denied regular access to beauty and aesthetic treatments. It appears there has been increased reporting of a negative impact on people’s feelings of self-worth, happiness and confidence as a result of extended lockdown – away from some of those services which form part of people’s wellbeing rituals, such as hairdressers, beauty salons, spas and aesthetic clinics. 

Essential or non-essential? 

Pre-Covid, undergoing aesthetics or beauty tweakments at certain periods across the year was something that many had built seamlessly into our routines – a timely confidence boost that, with the enforced closure of the “non-essential” businesses who perform these procedures, has been swiftly brought to an end. This can even result in feelings of anxiety and a buildup of negative self-image. 

What this lack of accessibility to popular procedures has forced us to ask is: just how much do these tweakments affect how we feel about ourselves? A cursory glance at recent media articles suggests that tweakments have a strong bearing on the self-esteem and mental health of consumers. 

In a world where we’ve all been forced to weigh up the things that really are essential, it seems that the health and beauty treatments we used to take for granted are, for some people, crucial to both the maintenance of their identity and positive mental health. 

Unsafe practices 

Whilst in the best interests of public health, these closures have also fostered a sub-culture that seems designed to take advantage of those currently struggling with their confidence and self-image. Reduced access to tweakments has led to a surge in clandestine aesthetic treatments by unscrupulous practitioners – or ill-advised patients attempting to administer themselves with home kits purchased online. When treatments have been delivered incorrectly there are reports of tissue damage, paralysis, and even blindness among those who have either self-administered Botox and fillers, or paid a disreputable practitioner to do it for them in an unsafe and poorly sanitized environment.

Additionally, this increase in illegal and unsafe practices has highlighted the serious need for better regulation in the aesthetics industry, with calls for more legislation around the sale and administration of injectable treatments. 

How to manage mental health during lockdown

Mental health is about so much more than just body image – but for some patients, their beauty rituals and tweakments have been a big part of their self-image, positivity and confidence. With clinics planning to open their doors around early July, here’s what you can do in the meantime to work towards feeling better about yourself in other ways:

  • Dress for the day – Working from home has given us the freedom to sit in our pyjamas each and every day, should we so desire. This may be a dream come true for some people but could have a very telling effect on the mental health of others. Psychologists have suggested that dressing for the day can make us feel more prepared, proactive and ready to take on the world, meaning that taking the time to dress in office attire and to “put your face on” could be what is needed to break you out of the slump.
  • Regular exercise – Having to see other people on a less regular basis can really limit our activities and make our world seem much smaller than it used to be. To counteract this, regular outside exercise is recommended as it will allow you to escape from the current monotony of working and living and expose you to a different setting. Don’t worry about bumping into too many people while doing so if you aren’t feeling your best self as it’s still advised to keep 2m apart from anyone from a different household. 
  • Learning new skills – Lockdown has allowed many of us to tap into our inner baker, writer or craftsperson – amongst other things – with lots of people using this downtime to get to grips with a new skill or hobby. Doing this could be a useful way of winding down or de-stressing and will give you licence to place your creativity elsewhere. 
  • Focus on self-care – Even though aesthetics clinics are closed, that doesn’t mean that your health and appearance has to experience a decline in other areas. Many people have used this time to really focus on getting their skin back into pristine condition and several beauty brands have reported a renewed interest in bathing and skincare products instead of makeup and cosmetic items. Think of this time as a way of starting afresh and giving your body the chance to recover from always having to look “presentable” and “acceptable”. 

Kendrick PR 

We’re an acclaimed communications agency best known for our work in the beauty and medical aesthetic industries. As such, keeping abreast of the things currently affecting the industry is a natural part of what we do. To find out more about us, or to enquire about any of our services, you can visit our website here.

June 2, 2020

How Covid-19 Could Change Our Approach To Aesthetics and Beauty

There’s no escaping it, the global outbreak of Covid-19 has had an incredible effect on all areas of society, with this major public health crisis forcing us to change the way we live and work at every level. Whilst strict safety measures have been necessary on the journey to bringing coronavirus under control, it’s hard to deny the very real impact these restrictions have had on both the aesthetics and beauty industries. 

Yet, the question we must ask ourselves is: in a post-lockdown world, how will our approach to aesthetics and beauty change? Following careful observation of how these businesses have evolved to survive in the last few months, and how consumer behaviour continues to fluctuate, we’ve been able to outline the following considerations. 

The future is digital 

The businesses that failed to establish an online presence before the arrival of Covid-19 will have been left with no choice but to try and embed themselves into the digital landscape during lockdown. With beauty salons, aesthetic clinics and all other associated businesses forced to close due to lockdown, it’s those who have adapted to life online under social distancing that have been best able to survive the drought.

During this period, clinics and business owners have found success in the delivery of online skincare tutorials and consultations via Zoom and other virtual meeting platforms. Social media has proven an invaluable tool to maintain communication with clients in a contactless way and keep customers up to date on both the latest Covid-19 developments and how these have affected their businesses. Several beauty and aesthetics brands have even offered online deliveries of products for the very first time, making use of social media channels to publicise this new way of working. 

All things considered, these recent trends could be indicative of a much more digital-focused future, particularly when it comes to aesthetics businesses. With Zoom consultations becoming so popular and the need for social distancing and improved hygiene protocols in clinics post-COVID, patients are likely to still undergo initial assessments from the comfort of their own homes. Online sales and marketing techniques could also open businesses up to greater opportunities in terms of gaining international clientele, a potentially lucrative new revenue stream. 

A new “normal”

The days of large treatment menus, completing admin tasks in person and being asked to sit in waiting rooms could also be over when clinics and salons once again open their doors. Instead, those who provide aesthetic, beauty and wellness treatments may need to focus on a smaller offering of treatments and limit the number of people they see every day. Post-lockdown, there will still be a real emphasis on social distancing, a new “normal” way of living that will call for adjustments to how we conduct ‘face to face’ contact-oriented business. 

In addition, along with remote consultations it could be that admin tasks will also be carried out in a similar vein, with all paperwork and consent forms being completed online rather than in person. Of course, those treatments that necessitate close contact with practitioners – fillers, for example – are likely to be conducted with both practitioner and patient covered in appropriate PPE. Some businesses may even choose to operate a strict one-in, one-out process to reduce unnecessary social contact. 

With the world now fully alert to the dangers of poor sanitary practices, it’s also virtually guaranteed that each and every aesthetics and beauty business with a physical premises will enhance their cleaning protocols, a practice that will also go some way to limiting the number of people that can pass through their doors each day. 

Changing priorities 

As yet, it’s unclear as to how much Covid-19 will have changed consumers’ priorities when it comes to aesthetics and beauty. There are some who argue that the rise of Zoom has allowed people to scrutinise their appearance more closely, which could possibly lead to a surge of interest in certain treatments and tweakments. Indeed, as those who regularly invest their money in these sorts of procedures are quite often in possession of a high disposable income, it could be argued that very little will change here. 

Yet, there are some statistics that support a completely opposing argument, with many enjoying the freedom that Zoom has given them in not needing to make themselves look “presentable” for meetings and a reported 82{e442a131e25ab01b06f1090e505c3450b206776ca13ce7bbc157d81da6f3d916} of people choosing to reduce the amount of makeup that they wear on a daily basis. This could be a suggestive of a decline in the revenue of makeup brands in the future, a potential occurrence supported by the idea that customers have been much more keen to invest their time and money in other skincare, self-care and hygiene products such as soaps, serums and bath oils throughout the Covid-19 crisis. 

Kendrick PR

Whatever the future holds, it’s clear that the worlds of aesthetics and beauty will start to look very different over the next twelve months. At Kendrick PR, we’re passionate about both of these industries and have taken pride in helping all our clients navigate a strange and challenging period of time. To find out more about what we do, or to make an enquiry, visit our website today. http://www.kendrickpr.uk/