August 2017 - Kendrick PR
August 31, 2017

Your E.L.I.T.E. Reputation Programme

The first online training programme of its kind

Flexibility and customisation are two of the main features that make the E.L.I.T.E. Reputation Programme a truly unique and innovative format. As the only online-based PR and marketing training programme of its kind, it was meticulously designed by Julia Kendrick with you in mind. As an industry veteran, nobody knows how to maximise your marketing so that it’s working for you not against you, like Julia. Money and time, or rather a lack thereof, can often hinder businesses as to the extent of their marketing and PR strategies, but with E.L.I.T.E. that’s no longer an issue.

The programme in its entirety consists of 4 stages with a total of 24 modules. The way in which it has been designed allows for the best possible results if stages 1 – 4 are worked through in chronological order, but the beauty is that you can pick and choose modules as you please depending on your prior knowledge of PR and marketing. If you’re not sure where you stand on that front, the Reputation Test will help you to determine how to approach the E.L.I.T.E. programme, with personalised results. The stages are as follows:

1. Fundamental Foundation – An introduction to the basics of PR and marketing.
2. Compelling Content Creator – Highlighting the importance of content as a marketing tool, and exploring all forms of content marketing.
3. Positive Profile Positioner – A guide to maneuvering the media minefield and building those all-important relationships and connections.
4. Strategic Partnership Builder – From business partnerships and support, to issue management and becoming a KOL.

A programme to work through at your own pace

We recommend working through stage by stage, but you also have the option to create a bespoke package of modules to meet your needs and budget. This way, you aren’t held back by cost and time restraints and you can work through the programme at your own pace. As an aesthetic business, you will then be able to both attract and retain patients, outshine your competition, boost your revenue and build your profile through the confident use of social media and other marketing tools.
Still not convinced? Try the 30-day free trial of the E.L.I.T.E. Reputation Programme, or get in touch with Julia! She’d love to hear from you and answer any questions you might have.

August 22, 2017

How To Get Featured In The Trade Media

Broaden your reach and boost your credibility

Getting yourself published is one of the best ways to build your reputation, attract partnerships and boost your credibility as a business, but it isn’t always easy to achieve. While we encourage you to aim high in business, you need achievable goals and realistic targets to ensure you succeed. Editors receive huge numbers of proposed articles and news items from brands,manufacturers and fellow practitioners to publish, so you need a strong strategy to secure your place in their pages.

Trade publications can help your business grow

First of all, don’t be afraid to approach editors with your ideas, insights and research. They often rely on article submissions for either their print or online content, and it can very much function as an “I’ll scratch your back if you scratch mine” situation. They are helping provide a platform for you and your business while you help them deliver content which meets the needs of their readers. Make sure you always consider what you can offer their readers – be that education or learning opportunities, new insights or techniques, case studies or relevant industry news and views.

The time is NOW

There’s no time like the present, so to get you started we would recommend first checking out the publication in question via their website, and perhaps send an email of interest. You need to know the publishing schedule, including themes and topics, all of which can be found in their editorial calendar. As well as this, you will need to get to grips with the guidelines and what they expect of all of their writers, from article format and length, to proposal deadlines and accepted topics. Put together a short proposal email and once your idea has been approved by the editor, you’re good to go! Get writing and before you know it you’ll see your articles in print!

If you’re thinking of publicising your business more, you might want to take our ELITE Reputation Test first; it’s completely free of charge, and can really help aesthetic businesses that are trying to increase brand awareness.

August 8, 2017

The Secret To Networking With Confidence

In order to maximise the business value of networking – for example at a congress – you must first have some sort of goal in mind prior to the event. This helps you to better manage your time and differentiate between beneficial networking opportunities or otherwise.

On top of educational opportunities and gaining inspiration, the people you meet when networking can lead to the formation of important relationships which can shape the future of your business success. In Julia Kendrick’s experience, she has been able to hone in on the secrets to successful networking, and now is able to share her top tips with you!

Research

You can never do enough research prior to events. Find out who the guest speakers and presenters are, who among your peers is going to be attending alongside you, and figure out who you’d most like to meet.

You should make the first move and reach out to them before the event if you can. Social media is a great way to do this, but be sure to have something to offer that makes you worth talking to. How can you help this person? This will set you apart from everyone else and with any luck you’ll be able to arrange something one-on-one rather than struggling to make time on the day. Simply by paying someone a compliment online you can initiate a conversation.

If you prefer, you can ask a mutual acquaintance to introduce you to a new connection as well.

Networking

Business cards

Don’t get caught in the mentality that giving out as many business cards as you can is a sure-fire way to make connections. Take charge of who you connect with by asking for a card from those that you want to stay in touch with, and then you can be sure to connect with them online later using the details you’ve gained. Make sure you always personalise your message so as to genuinely connect with someone and stand out from the crowd.

Take a break

You don’t have to attend every panel, and you’ll find that other areas such as the break room and the snack bar are great places to meet people. You can always catch up on the notes from the panel but once you miss an opportunity you can’t get it back. Often, you’ll bump into people who have either arrived late or stepped out for a break, like yourself.

Make it memorable

This has been a running theme throughout these tips, and so it should be. When you do get the chance to engage with someone, you don’t want to waste this valuable time with idle small talk. Ask engaging questions that will get people talking about something they really care about so that you maintain their interest and gain an interesting response in return.

Being memorable could be as simple as sticking to a signature style so that you are easily recognised and picked out of a crowd of people. Think about it!

For more information or to enquire about how Julia and Kenrick PR could help you to maximise your profile, don’t hesitate to get in touch!