Blog

Holder
September 28, 2017

Top Tips From A Clinic Support Partner

We are delighted to have been shortlisted as a finalist in this year’s prestigious Aesthetics Awards! As a candidate for the e-MASTR award for Best Clinic Support Partner, Kendrick PR has been recognised for our contribution to the aesthetics industry in providing non-clinical support to clinics. To celebrate, and to show why Kendrick PR is a deserving winner, we’ve compiled our top tips for fledgling clinics looking to grow and sustain their reputation:

Take a reputation test

There are a million things to think of when you’re in the process of starting up your own clinic, and marketing can be low on the list of priorities. However, it is an essential process that should not be overlooked, and fundamental to your business success.

Whether you’re starting from scratch or building from prior marketing knowledge, the first step is taking the Kendrick PR Free Reputation Test, part of our E.L.I.T.E. Reputation Programme. This 3-minute test will help hone in on what you’re already doing well as part of your PR and marketing, as well as highlighting areas that could be strengthened with our specialist training support and tools.

Enhance your knowledge

If the time and cost of operating a promotional campaign is a concern for your budget (which is often the case with startup clinics), why not consider testing our 30 Day E.L.I.T.E. free trial for a bespoke, personalised, and flexible aid to your marketing plans? As the only PR and marketing online training support service, E.L.I.T.E provides an invaluable option for new clinics who cannot yet afford to outsource to external PR services or recruit an in-house marketing manager.

Build an online presence

Whilst building a profile in traditional media channels such as newspapers, magazines or radio should not be neglected, nowadays the vast majority of potential clients are looking for you online. This is why it’s important to build a strong digital presence: a strong website with well-optimised SEO and keywords, as well as regular blog posting will maximise the possibility of your clinic being listed in the top Google results for potential client searches,

Social media

Social media is another worthwhile investment for your marketing schedule, particularly as it’s free, and accessible to most clients. For clinics, Facebook and Instagram are especially effective. Paid promotional boosts can be useful in giving your page initial traction and getting it off the ground, but through hard work and dedication, you will see effective results without spending a penny. Audiences know when they are being sold to, so it pays to keep the tone of your social media educational and informative, with only a touch of self-promotion, as this will go further towards attracting potential clients.

Vote for us!

We are so grateful to all of the support we have received from our wonderful clients so far. To vote for Kendrick PR as Best Clinic Support Partner, please click here. Voting closes on October 31st.

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

@JRKendrick
RT @aestheticsgroup: A huge congratulations from the Aesthetics team to the finalists for Best Clinic Support Partner! Vote for who you thi… 3 0
@JRKendrick
Will you be attending this year's #ccrexpo? I hope to see you at my presentation on Clinic PR & Marketing: The 4-St… https://t.co/tpLwV1SKyN 0 0
Kendrick PR
Timeline Photos
Many PR-beginners make the mistake of saturating their message with too much unnecessary information. Whilst it is natural for you to want to get across as much information as possible, doing so has the potential to complicate the point you ...
@JRKendrick
When it comes to implementing your PR and Marketing strategy, placement is important. Think about where your target… https://t.co/lftYrlFCK9 0 3
Kendrick PR
Timeline Photos
Kicking off Saturday with a presentation at #bcam2018 on #PR for #aesthetic #clinics - grab a coffee and join in!

#pr #marketing #expertspeaker #howto #brightandearly
@JRKendrick
Kicking off Saturday with a presentation at #bcam2018 on #PR for #aesthetic #clinics - grab a coffee and join in!… https://t.co/MAqemMocCv 1 6
Kendrick PR
Timeline Photos
Attending the BCAM conference today? Make sure you pay me a visit! I will be speaking on How PR Can Help Your Aesthetic Clinic, so make sure you don't miss it! #KendrickPR #PR #publicrelations #business #aesthetic #marketing #reputation #aesthetics #like ...
@JRKendrick
There's lots to be excited about here at Kendrick PR, including my upcoming congress appearances! Be sure to check… https://t.co/n6L64J3wyU 0 1
Kendrick PR
Timeline Photos
Reputation is at the backbone of every business, so it is important to ensure you are using yours to your maximum advantage. The E.L.I.T.E Reputation Programme™ is the first of its kind- an online training programme designed specifically for the ...
@JRKendrick
I am utterly delighted to have been shortlisted as "Best Clinic Support Partner" at this year's Aesthetic Awards. P… https://t.co/CL7Yojr2Kc 0 6
@JRKendrick
#Repost ccrexpo with get_repost
・・・
See Julia Kendrick live at #CCR2018. She will be sharing her 4-step secret to… https://t.co/mgQo5ajxzy
0 0
@JRKendrick
A very big Thank You to The Aesthetics Journal for featuring me in this month's magazine! Make sure you have a read… https://t.co/163P2pnQNY 1 3

Load More