September 28, 2017
Top Tips From A Clinic Support Partner
We are delighted to have been shortlisted as a finalist in this year’s prestigious Aesthetics Awards! As a candidate for the e-MASTR award for Best Clinic Support Partner, Kendrick PR has been recognised for our contribution to the aesthetics industry in providing non-clinical support to clinics. To celebrate, and to show why Kendrick PR is a deserving winner, we’ve compiled our top tips for fledgling clinics looking to grow and sustain their reputation:
Take a reputation test
There are a million things to think of when you’re in the process of starting up your own clinic, and marketing can be low on the list of priorities. However, it is an essential process that should not be overlooked, and fundamental to your business success.
Whether you’re starting from scratch or building from prior marketing knowledge, the first step is taking the Kendrick PR Free Reputation Test, part of our E.L.I.T.E. Reputation Programme. This 3-minute test will help hone in on what you’re already doing well as part of your PR and marketing, as well as highlighting areas that could be strengthened with our specialist training support and tools.
Enhance your knowledge
If the time and cost of operating a promotional campaign is a concern for your budget (which is often the case with startup clinics), why not consider testing our 30 Day E.L.I.T.E. free trial for a bespoke, personalised, and flexible aid to your marketing plans? As the only PR and marketing online training support service, E.L.I.T.E provides an invaluable option for new clinics who cannot yet afford to outsource to external PR services or recruit an in-house marketing manager.
Build an online presence
Whilst building a profile in traditional media channels such as newspapers, magazines or radio should not be neglected, nowadays the vast majority of potential clients are looking for you online. This is why it’s important to build a strong digital presence: a strong website with well-optimised SEO and keywords, as well as regular blog posting will maximise the possibility of your clinic being listed in the top Google results for potential client searches,
Social media is another worthwhile investment for your marketing schedule, particularly as it’s free, and accessible to most clients. For clinics, Facebook and Instagram are especially effective. Paid promotional boosts can be useful in giving your page initial traction and getting it off the ground, but through hard work and dedication, you will see effective results without spending a penny. Audiences know when they are being sold to, so it pays to keep the tone of your social media educational and informative, with only a touch of self-promotion, as this will go further towards attracting potential clients.
Vote for us!
We are so grateful to all of the support we have received from our wonderful clients so far. To vote for Kendrick PR as Best Clinic Support Partner, please click here. Voting closes on October 31st.