January 25, 2019

Encouraging Engagement

In my previous blog, we spoke about how to get the most out of online interactions with your clients. However, sometimes this is easier said than done. For some businesses, securing any kind of engagement on their social media channels can be a struggle. If it seems as though nobody is listening to what you’re trying to say, take a look below to refresh yourself on the basics of engagement and how to get that quality interaction with your customers!

What is Engagement and How Do I Measure It?

Engagement is, simply put, the way your customers interact with the content on your social media channels or website. Every like, comment, enquiry, or share is classed as engagement. Engagement is important for both businesses and their customers, as it provides a platform via which brands can interact with their audiences and both sides can feel heard. Ultimately – it’s building a relationship! Most social media channels will provide analytics by which you can measure engagement, but it is important to remember that these statistics alone won’t give you a full idea of how successful your content is at encouraging customer engagement. What must also be considered is where your reach and profile visits stand. By looking at these analytics, you can gauge how successfully your content is encouraging engagement against how many people have seen the content on their dashboards.

My Top Tip for Encouraging Engagement

If you’re struggling to foster engagement on your social media channels, you aren’t alone. Particularly in the aesthetics industry, the internet is full to the brim of companies who are jostling for attention of the same audiences, and this will always be a challenge for marketing success. However, there is one simple trick that will prime your content to ensure you’re boosting your engagement metrics for the future.

Knowing your target audience inside and out is especially critical in marketing. Simply put, you cannot appeal to everybody, so tailoring your content to suit a particular niche you are aiming for has a far higher success rate than more general content that can easily be hidden and ignored. Having a clear cut idea of your target audience – their age, demographic profile, disposable income, values, likes and dislikes – all this is vital information to use to create a tailored marketing strategy that appeals directly to them. Have you ever read something and thought “Wow – it’s like they are talking to me!” – remember how connected you felt with that brand? Didn’t it make you more likely to go back to them time and again? This is what we are aiming for with engagement – once you tap into this approach, you will soon see your engagement metrics rise.

For more information or advice on encouraging engagement in your marketing strategy, please don’t hesitate to get in touch.

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
FEATURED: This London Evening Standard piece is a dedicated feature to Pamela Marshall and Mortar & Milkk. The piece focuses on ‘step by step daily self-care routines of some of the biggest names in wellness’ including information about Pamela’s day-to-day ...
Kendrick PR
FEATURED: SculpSure UK coverage featured within The Times// Timesluxx within the "Do your prep" piece which focuses on preparing your body for a holiday away ✈️ #Sculpsure #WanderLust #JetSetter #Wanderlusting #Travel #Holiday #Vacation
Kendrick PR
Want to be a model for facial peels with Dr Stefanie Williams Eudelo - Dermatology & Skin Wellbeing? Do you have robust but dull skin? The first treatment date is 10th June and the follow up is 29th July – ...
Kendrick PR
@lizziemua's work on the gorgeous @natlips Zone Models wearing Oxygenetix 💕 #OxygenetixFoundation #MUA #MakeupLook
Kendrick PR
Happy Birthday to our ever-so-glam boss lady, Julia. We hope you enjoy your day and that it is full of plenty of bubbles and cake! With love, from your team💕🥂
Kendrick PR
Photos from Kendrick PR's post
Suave Richard Madden for the Festival de Cannes @rocketmanmovie. Skin prepped by MUA @charley.mcewen using *NEW* #skincare brand skinbetter science 🙌 @afrankagency @stylegazer1 📸 Credit: Getty Images // @plsphotogetty #SkinBetter
Kendrick PR
"Do you ever say no to taking on a new client?" Watch to find out our answer... 😀 #KendrickPR
Kendrick PR
A great Dr Fiona McCarthy testimonial 💕✨ Dr Fiona McCarthy is based within the Cosmetech clinic in #Chelsea, #London and offers anti-wrinkle injections, dermal fillers, facial peels and more!
Kendrick PR
Lines and wrinkles are reduced by an average of 35%! 🖤 Get started by purchasing your Radara regimen via your local stockist (locate via
Kendrick PR
FEATURED: The Country & Town House Magazine Get the Look feature includes Exuviance UK Vespera Bionic Serum as a product recommendation to perfect your complexion and soothe and smooth skin and Quantum Botanika lip gold which includes 24 karat gold ...
Kendrick PR
How mesmerising is the Quantum Botanika lip cure! We are OBSESSED. #Gold #Golden ✨
Kendrick PR
Julia has been featured In this week’s ‘Alice meets’ video -"Over the years we have noticed that cosmetic procedures and #tweakments have come out of the shadows and are more generally accepted and talked about. I was lucky enough to ...

Load More