CLIENT CASE STUDY: THE CLINIC AT HOLLAND PARK
THE CLINIC AT HOLLAND PARK: LAUNCHING A LONDON ‘SUPER-CLINIC’ IN A SATURATED MARKET
The brief: To position and launch The Clinic at Holland Park as a new London super-clinic, founded by duo Mr Richard Scawn, oculoplastic surgeon and AllBright co-founder Debbie Wosscow OBE. As a new player in the saturated London region, our key goals were to differentiate their clinic brand, attract industry leader partners and host a media-attention worthy clinic launch event.
CAMPAIGN ACTIVITY & RESULTS
We devised an innovative PR strategy which incorporated our brand consultancy and event planning expertise. Our team:
- Provided strategic brand consultancy advice to differentiate and build their clinic offering
- Facilitated introductions to top-level practitioners, securing 3 prestigious partners to join the clinic team (a leading dermatologist, a hormone expert and top aesthetic injector)
- Worked alongside Tracy Woodward to align with the clinic’s product shop
- Planned and coordinated the clinic launch event during a swell of COVID restrictions – we successfully navigated numerous challenges!
- Invited and hosted 49 attendees (6 VIP slots and 43 evening guests)from titles including Forbes, Refinery29, Get the Gloss, Good Housekeeping, Financial Times
- Secured 22 pieces of coverage with a readership of over 22 million
- Pitched and secured coverage in the coveted Tatler Cosmetic Surgery Guide, both advertorial and editorial.
- The Private Clinic at Holland Park is named as Women’s Health Awards Best Independent Skin Clinic
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Clinic at Holland Park, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.
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