Blog

Holder
August 22, 2017

How To Get Featured In The Trade Media

Broaden your reach and boost your credibility

Getting yourself published is one of the best ways to build your reputation, attract partnerships and boost your credibility as a business, but it isn’t always easy to achieve. While we encourage you to aim high in business, you need achievable goals and realistic targets to ensure you succeed. Editors receive huge numbers of proposed articles and news items from brands,manufacturers and fellow practitioners to publish, so you need a strong strategy to secure your place in their pages.

Trade publications can help your business grow

First of all, don’t be afraid to approach editors with your ideas, insights and research. They often rely on article submissions for either their print or online content, and it can very much function as an “I’ll scratch your back if you scratch mine” situation. They are helping provide a platform for you and your business while you help them deliver content which meets the needs of their readers. Make sure you always consider what you can offer their readers – be that education or learning opportunities, new insights or techniques, case studies or relevant industry news and views.

The time is NOW

There’s no time like the present, so to get you started we would recommend first checking out the publication in question via their website, and perhaps send an email of interest. You need to know the publishing schedule, including themes and topics, all of which can be found in their editorial calendar. As well as this, you will need to get to grips with the guidelines and what they expect of all of their writers, from article format and length, to proposal deadlines and accepted topics. Put together a short proposal email and once your idea has been approved by the editor, you’re good to go! Get writing and before you know it you’ll see your articles in print!

If you’re thinking of publicising your business more, you might want to take our ELITE Reputation Test first; it’s completely free of charge, and can really help aesthetic businesses that are trying to increase brand awareness.

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
Timeline Photos
The aesthetics market is larger than ever, and with so much variety to choose from, many clinics struggle to stand out to potential clients and patients. my latest blog breaks down the steps needed to differentiate yourself and ensure you ...
@JRKendrick
RT @aestheticsgroup: How can you use botulinum toxin, dermal fillers and plasma for the periorbita?
Find out from Dr Nikola Milojevic of @m…
1 0
@JRKendrick
The #Kendrick PR #ELITE #Reputation test will allow you to score your proficiency in #PR and #Marketing and identif… https://t.co/5NFoCY4Lbp 0 3
@JRKendrick
With the year drawing to a close, we are looking forward to the range of exciting events and #opportunities in the… https://t.co/7hIMkvBBJL 1 4
@JRKendrick
RT @aestheticsgroup: Big congrats to @drmayoni_clinic for receiving Commended recognition in the The @AestheticSource Award for Best New Cl… 2 0
@JRKendrick
Thank you @aestheticsgroup for another amazing event! I am delighted to have been named as #highlycommended in the… https://t.co/AVEeFaJP3K 1 11
Kendrick PR
Thank you to my lovely clients and colleagues who voted for me in this year's Aesthetic Awards 'Best Clinic Support Partner' category; I was absolutely delighted to have been named Highly Commended on Saturday, and I couldn't have done it ...
Kendrick PR
Photos from Kendrick PR's post
Thrilled to be named as highly commended at the #AestheticAwards2017! Many congratulations to all the nominees and winners 👏🏻🍾
Kendrick PR added 2 new photos.
@JRKendrick
Absolutely thrilled to be awarded highly commended in the best clinic support category at the #AestheticsAwards2017 https://t.co/lAQKxDFpvm 2 11
Kendrick PR
Kendrick PR
If you haven't given my new videos on the Kendrick PR Youtube channel a watch yet, what are you waiting for? My new series of short videos aims to introduce PR and explain what it can do for your business. ...

Load More