July 18, 2018
My 10 Top Tips for Advertising: PART 2 – The Masterclass
Did you enjoy my previous blog on my Top Tips for Advertising? If you think you’ve got them mastered, then you may be looking to step it up with my next five tips, which dig a little bit deeper into creating a successful advertising campaign and can help take you from beginner to pro!
6. Include a CTA
Including a Call to Action encouraging your audiences to engage with your content can make all the difference in your campaign, and even help you gauge its success. Asking your audience to take a quick, simple, one-click step such as booking, buying, registering interest, or visiting your website helps achieve your overall advertising goals. Keep it clear, and simple!
7. Be Consistent!
Cultivating a consistent, reliable image matters when advertising your business, and helps you establish an overall, instantly-recognisable brand identity. You want target audiences to know immediately that it is your content without having to investigate too deeply. Becoming recognisable through a consistent brand image helps bolster a relationship with your target audience and help them relate to your advertising campaign on a more personal level, as well as get a look and feel for who you are as a clinic and what you’re about.
8. Track, Monitor and Adapt
Without monitoring your efforts, it is impossible to see what is working for you and what needs adapting in order to work better in the future. Whether it’s tracking how many people clicked your ad, visited your profile, opened your email, or responded to your CTA, it’s important to make sure every platform in your advertising effort is tracked by analytical reports and evaluated regularly to make the most out of your advertising budget and influence your future strategy. Keeping on top of monitoring your campaign is essential to knowing what aspects to keep moving forward, and what may not be working to its full potential for you.
9. Plan Ahead and Bargain-Hunt
Being prepared and planning ahead is key to making your budget stretch the furthest, and the more planning and preparation you have behind you, the more you can negotiate. Many outlets offer discounts on multiple placements, offer cut costs on advertorials alongside ads, or prioritise consideration for editorial articles with regular advertisers. The key is to know what’s available ahead of time and forward-plan your strategy to account for seasonal changes at your clinic. For example, certain times of year may be far busier than others, and require a far less intensive campaign that slower times, saving you money when you don’t need to be spending.
10. Don’t Rely JUST on Advertising!
Don’t forget that advertising is just one tool in your arsenal, and needs to work cohesively with an overarching PR and marketing campaign. Advertising tells people why you are great, but PR uses OTHER PEOPLE to pass on those positive messages on your behalf – a much more persuasive and credible tool in the long run. The power of a 3rd party endorsement is not to be underestimated, so be sure to plan a budget for advertising, PR, and marketing for a strong, fully-fortified profile.
Want more information on advertising or anything else covered in this blog? Don’t hesitate to get in touch with your questions!