March 7, 2018
Protecting Your Online Reputation- A Sneak Peek
Having a prominent online presence can be both a blessing and a curse for your clinic or aesthetics business. Many potential clients will be using the internet as their go-to resource for researching practitioners and treatments, making it a necessary platform for marketing exposure, but in doing so, you can also open yourself up to the potential for criticism and complaints. Many businesses worry about negative reviews or comments as these are public and visible for extended periods – but remember, the way you choose to respond will be similarly long-lasting! Knowing how to reply to negativity whilst maintaining a calm and professional online persona is critical to maximising the marketing potential of the internet for your business.
Responding to Online Negativity
Knowing how (and whether!) to respond to any online negativity is crucial, but so many businesses, not just in aesthetics, struggle to do so appropriately. Taking a heavy-handed or defensive approach can cause more problems than it solves, but it is also important to know your rights when it comes to refuting false claims that may be defamatory. It is understandable to be concerned about the business and reputational impact of even a small amount of negativity. However, it is important to remember that across all markets, customers are far more likely to review bad experiences over good ones. It is not about silencing all negative critique, but knowing how to handle it in a way that can control the extent of the damage and leave your reputation intact.
AM LIVE 2018
On Saturday the 17th of March, I will be presenting a session at the Aesthetic Medicine Live Conference at Olympia London, on protecting your online reputation. This session, part of the Business Workshop programme, is essential for any aesthetics business struggling to defend their online reputation from trolls, complaints and negativity. If you’ve yet to do so, you can register here to save 50% on the CPD-accredited Business Workshop programme.