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October 21, 2017

Julia Kendrick at Aesthetic Medicine Live 2017

With Aesthetic Medicine Live only a few days away, Kendrick PR could not be more excited! AM Live provides a multitude of opportunities for any aesthetic business, not just Kendrick PR, to take full advantage of any help. With Julia presenting this coming Monday, it’s definitely not one to miss!

Dealing with complaints, trolls and cyberbullies

This year, Julia will be taking part in a presentation on dealing with complaints, trolls, and cyberbullies. Today, many potential clients will use the internet as their first port of call when looking for a practitioner or treatment provider. The internet can be a great platform for marketing and exposure, and go a long way towards helping you get your business out there, but with such a platform naturally comes drawbacks. Having an online presence is a necessity, but with it, you’re opening yourself to complaints, negative reviews, and disparaging comments. Worse still, these comments are all totally public, available to be seen by would-be clients, trying to make a decision on practitioners based purely on face value.

Bad online reviews and social media abuse are a justified fear for many in the aesthetics industry. It can often feel as though any slight negativity in your online presence will have a negative impact on your business, particularly if the reviewer in question accuses you of botched treatments or bad business practices. It is important to remember, however, that many clients are far more likely to review bad experiences than good ones, and that there is a way to deal with online trolls without causing further damage to your business or clinic.

So, what is the best way to handle online negativity, and emerge from the other side with your professional reputation intact? What is the best way to respond, if you should respond at all? Julia explores the topic, giving advice and guidance on how to cope and deal with online trolls and bullies, and still maintain the professional tone you’ve worked so hard to build.

Protecting your online reputation

Catch Protecting Your Online Reputation: Dealing with Complaints, Trolls, and Cyberbullies with Julia Kendrick and Martin Swann this Monday, the 23rd of October at Aesthetic Medicine North, for tips, advice, and information on how to navigate the world of online abuse.

The presentation takes place between 3 and 4pm. Why not visit our Twitter, Instagram, or LinkedIn pages and let us know if we’ll be seeing you there?

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