UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Successful industry launches of x7 new products, including development of all trade media materials

  • Creation of regular trade media advertorials to profile scientific credentials and support new product launches

  • Key products profiled as finalists in x6 industry award categories

  • Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses

It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.

Antonia Parsons, Product Manager, SkinCeuticals

Results

  • Regular expert presenter on PR & marketing in the Business workshops at the Aesthetic Conference & Exhibition

  • Frequent contributor to the business articles in the Aesthetics Journal

Over the past few years, Julia Kendrick has given a number of educational presentations on marketing and PR at our event – the Aesthetics Conference and Exhibition (ACE). Julia prepares her talks well in advance; producing presentations that are to a high standard and appealing to our delegates. Julia always speaks eloquently and makes time for questions from the audience. In addition, Julia promotes her sessions on social media by sharing our posts and linking to the ACE website, which gives additional coverage to the event and is very much appreciated! Julia has also written numerous articles for Aesthetics; comprising both educational pieces on marketing and PR, as well as advertorials on behalf of her clients. She always produces copy that meets our editorial standards and to deadline. When amends are required, Julia addresses these quickly and efficiently. Julia is a joy to work with – both in her role as a PR consultant in an editorial capacity and as a speaker at ACE.

Chloé Gronow, Deputy Editor & Communications Manager

Aesthetics Journal

Results

  • Frequent author of business-focused articles on PR and marketing for clinics

  • Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees

  • Member of the Consulting Rooms magazine executive committee and editorial board

Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.

Lorna Jackson, 

Consulting Room Editor

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