CLIENT CASE STUDY: MORTAR & MILK
GROWING A CULT CLINIC BRAND & BUILDING AN ACNE FACIALIST PROFILE
The brief: Mortar & Milk are an iconic clinic brand founded by Pamela Marshall, they enlisted Kendrick PR to further grow the brand and build a profile for Pamela as specialist facialist for acne. Clinics and facialists are well-established in the London beauty scene, so our key goals were to position and grow Pamela’s profile as a skin expert and acne authority whilst increasing brand awareness of Mortar & Milk.
CAMPAIGN ACTIVITY & RESULTS
Our innovative PR strategy aligned our brand PR and talent management expertise with Pamela’s treatment approach and overarching ethos. KPR:
- Implemented a strong press office campaign to carve out Pamela’s niche as The Acne Whisperer and secure speaker opportunities, brand partnerships and media coverage.
- Introduced over 20 A-list/VIP clients to later become regular clients, her new celebrity fans included Mandip Gill, Jourdan Dunn, and Laura Carmichael. These quality, lasting relationships were leveraged for press and editorial purposes.
- Introduced over 25 top-tier journalists who regularly ran editorial features
- Secured over 185 pieces of coverage for Pamela Marshall and Mortar & Milk in under two years, firmly establishing her as a skin expert and acne authority.
- Strategically elevated the Mortar & Milk branding and social media profile.
- Coordinated brand and profile photoshoots for quality editorial pickup.
- Pamela now partners with the Outspoken Beauty podcast and has grown in confidence for event and speaker opportunities – establishing herself as a thought-leader in the space.
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as Mortar & Milk, ALLEL, The Clinic at Holland Park, The Private Clinic, The Cavendish Clinic, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.CONTACT US