CLIENT CASE STUDY: EXUVIANCE & NEOSTRATA
CREATING TWO COSMECEUTICAL HERO BRANDS IN THE CONSUMER PRESS
The brief: Exuviance & NeoStrata are well-established clinic skincare brands with a strong presence in B2B channels however, their B2C presence was lacking in comparison. Kendrick PR were appointed to lead their consumer-facing brand PR strategy and our key goals were to grow brand awareness amongst consumers and drive sales demand for their products in clinics.
CAMPAIGN ACTIVITY & RESULTS
KPR’s approach focused on a comprehensive press office approach creating smart brand partnerships with experts, influencers, celebrities and MUAs to drive press interest and awareness for hero SKUs. Our team:
- Paired targeted product sampling for press, influencers and celebrity MUAs with strong pitching to secure regular coverage on the broad portfolio
- Promoted new launches and revisited their broader portfolio in line with environmental trends to keep momentum with press, influencers and celebrity MUAs
- Worked with leading aesthetic experts to secure press coverage and expert quotes – including Dr Sophie Shotter, Dija Ayodele, Pamela Marshall, Debbie Thomas and many more
- Facilitated multiple new line launches for the ranges and secured extensive coverage across both B2B and B2C targets, with an average of 75 articles per month
- Generated celebrity brand fans which supported the press programme, including Cate Blanchett, Ellie Goulding, Vogue Williams and many more
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We have strategically delivered results for our industry’s most innovative brands, such as Exuviance, NeoStrata Decléor, Medik8, Altrient and Galderma – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.
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