CLIENT CASE STUDY: CYNOSURE X PICOSURE PRO
LAUNCHING AN INNOVATIVE NEW TREATMENT: CYNOSURE PICOSURE PRO
The brief: To celebrate the launch of Cynosure’s exciting new pigmentation-blasting treatment PicoSure Pro, KPR needed to raise awareness of our clients’ latest innovative aesthetics treatment amongst their key target audiences, generate premium media coverage and showcase its ability to make makeup-free skin a reality.
CAMPAIGN ACTIVITY & RESULTS
We devised a PR strategy with an educational and immersive event at its core. Our goal was to invite, educate and engage key consumer press and social media influencers to generate premium coverage and a buzz about Picosure Pro. Our team:
- Organised an exclusive Picosure Pro launch breakfast for key beauty editors and social media influencers at The St Martin’s Lane Hotel.
- Negotiated a partnership with Dr Sindhu Siddiqi of No Filter Clinic who introduced the Cynosure PicoSure Pro treatment, showcased its fantastic results and shared new research surrounding the treatment of pigmentation and melasma.
- Facilitated a Q&A session between Dr Sindhu and guests.
- Invited and hosted VIP guests including 8 press attendees and 4 MUAs/influencers.
- Pre-booked 1:1 appointments for guests to try the Picosure Pro treatment at a future date.
- Secured 11 social media posts with a total reach of almost 275k.
- Created an event which helped to build brand relationships paving the way for future collaborations throughout 2024.
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as CynoSure, Dr Benji Dhillon, The Private Clinic, Medik8 and Altrient – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy and brand event.
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