Client Case Study: Quantum Botanika
QUANTUM BOTANIKA: LAUNCHING A NATURALS BRAND INTO A SATURATED MARKET SPACE
The brief: Support the of launch natural skincare brand Quantum Botanika in the UK beauty market. Our goal was to engage key industry media to raise brand awareness amongst target customers and press. Kendrick PR also launched their brand social media channels to encourage social and digital engagement. The naturals market was already saturated in 2018, and a new luxury entry required story development and a concept to differentiate it from other leading brands
CAMPAIGN ACTIVITY & RESULTS
We devised a bespoke brand launch PR strategy to differentiate Quantum Botanika from other naturals brands and engage key media, press, and target consumers. Our team:
- Planned and innovative and interactive created a “sensory experience event” at the Mandrake Hotel for press and influencers to meet brand founder, Nataliya Robinson, and understand the alchemy between natural botanicals and scientific skincare.
- Generated 35+ coverage hits online including Vanity Fair, Forbes and Tatler for the unique brand event
- Fully managed their brand social media channels, this involved content creation, scheduling, enquiry management and competition hosting.
- Gained 90+ new organic followers across social media channels in 3 days
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as, ALLEL, The Private Clinic, Quantum Botanika, Dr.Stefanie Williams, and Medik8 – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy.
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