CLIENT CASE STUDY: ENDOSPHERES
RE-LAUNCHING ENDOSPHERES IN THE COMPETITIVE BODY-SHAPING DEVICE CATEGORY
The brief: With no NPD (new product development) or PR support for some time, brand awareness for established body-shaping brand Endospheres had stagnated – they appointed Kendrick PR to help relaunch and reinvigorate their tired brand within the highly competitive body-shaping device category. We needed to devise a creative PR strategy to win new press, influencer, and VIP fans, secure key media coverage, and drive products sales and trials within target clinics.
CAMPAIGN ACTIVITY & RESULTS
Kendrick PR created a bespoke press programme which had Endospheres credibility and results at its core. Our team:
- Secured Tatler listed “Body Doctor” Dr Galyna Seleznya to act as Endospheres new KOL brand ambassador to lend credibility and support. The 6 month contract included: clinic placements/trials for three devices, a press event and treatment outputs – a high value proposition for the brand.
- Planned a press launch event hosted by body contouring expert Dr Galyna, with opportunities for live demos and treatment trials thereafter.
- Invited and hosted 24 press and influencer followed by 10 x 1:1 sessions.
- Secured 34 social media posts to an audience of over 1m followers, and over 14k post views.
- Provided comprehensive press office support – pitching various angles to press, alongside targeted treatment trials to support social coverage and editorial inclusions.
- Secured coverage in 53 articles in the first month of activation with an audience of 5.92m.
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We have strategically delivered results for our industry’s most innovative brands and exciting entrepreneurs, such as Endospheres, CynoSure, The Private Clinic, Medik8 and Altrient – and we’d love to support your brand.
Please do get in touch to discuss any of our beauty PR services and how we can tailor these to create your winning PR strategy and brand event.
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